Target Social Media

 

Understanding how to engage and attract certain groups of people on social media is a crucial part in any business or organization in this era.  Millennials and Generation Z are the first two generations to grow up with the internet as part of their daily lives and academics, giving them the ability to have access to products and ser...

Your Mobile Device as a Decision Maker

“It has become appallingly obvious that our technology has exceeded our humanity.”

~ Albert Einstein

Quality content is by no means anything new to the business world, but the methods in which it is being shared or viewed could be the breaking point for all businesses large and small. With mobile devices and wearable technology becoming th...

Reaching a New Generation of Buyers

With every new generation comes new technologies and before long, new technologies become the new normal. If companies and organizations want to stay ahead of their competition, it’s important to adapt to the newest generation of buyers and expand their marketing tactics to become easy, simple, and fast.

The IPhone generation now in the wor...

Content Marketing on Your Website is Crucial

“Great Content Inspires Action.” ~ Dane Brookes, Business Author

Dane Brookes, as an example, will often concisely offer advice that is inspirational in a simple way to lead to new ideas.

In the constantly evolving online marketing world, we have all heard the term Content Marketing. Content Marketing consists of not only advertising materi...

Let’s Get Social

Many of us have one of those friends who feels the need to let the world know exactly what they are doing and when they are doing it through social media. I don’t believe I would be going out on limb to say that this kind of behavior is downright annoying. But, social media is much more than a meaningless database of worthless hash tags and statu...

Don’t Fall Prey to Cyber-Attacks

“Information is the oxygen of the modern age. It seeps through the walls topped by barbed wire, it wafts across the electrified borders.”

 — Ronald Reagan

Every day it seems we hear about the too common corporate breaches that have impacted retail enterprises, banks and government offices. Whether a large company or a small local busin...

Working from Home

Imagine waking up every morning and starting your work day at your home office desk with your coffee without the stress of a traffic commute or the office politics that waste time and are a distraction to the business of the day. Sound nice? Depending on your personal preferences and goals, working from home may sound like a dream come true for som...

Screen Reading

Digital screens are in our pockets, on our wrists, in our briefcases, purses, suitcases, cars, planes, living rooms, on our desks at work and now even on gas pumps. No matter where we go, how we get there or what field we work in we are the generation of screens. Screen reading is the new normal and we all are adapting, it’s a new culture an...

The Rise and Fall During an Election Year

As I get ready in the morning I try and update myself with the latest news in regards to today’s politicians and the presidential campaign. I listen to the news playing in the background, glance at the “breaking news” alerts sent to my phone and hear NPR blasting from my car radio, and all I see and hear coming from these politicians is hatre...