“There’s nothing efficient about innovation.”
– Simon Sinek
It is well known that brainstorming is an essential part of everyday business practices. Most people take the time out of their busy lives to develop new ideas, consider potential innovations, and collaborate with others. But oftentimes, many do not evaluate the process of brainstorming beyond the simple “take a step back and think about everything.” In fact, there are numerous different approaches to brainstorming that may better your ability to cultivate new ideas. Understanding these strategies and applying them to your personal practices can provide significant upside.
It is important first to understand the main purpose of brainstorming: finding the best and most useful idea. Knowing this, all involved in the process of brainstorming should take whatever creative angle possible to pursue this potential innovation. The often-overused phrase “there are no bad ideas” is essential when it comes to brainstorming. It may be frustrating hearing ridiculous ideas from time to time but cultivating an environment where all sorts of ideas are welcome will only better your chances of revealing worthwhile solutions.
Even though the phrase “there are no bad ideas” should be taken seriously, criticism and push back on certain ideas should not disappear completely. In fact, discussion and debate is an equally essential part in the brainstorming process. Oftentimes, two people can have ineffective ideas, but through honest deliberation a third, more effective idea can emerge. The brainstorming process is not often linear. Good ideas regularly form from periods of what seems like ineffective efforts.
The key to effective brainstorming is a combination of collaborative persistence and synergistic argumentation. The best way to ensure success in this regard is to have all those involved in this process to be like minded in their pursuit for innovation. An environment that allows several creative ideas, while still engaging in critical discourse, is one best suited for future success.