The Benefits of Business Blogging

“Good writing is clear thinking made visible.”

– William Wheeler

In many ways, journaling or chronicling one’s thoughts in any form can have an immensely positive effect on one’s success. However, there is something to be said about retooling these writings for a personal blog focused on your business. As simple as it may seem, it should be understood that the effect of a business blog can extend to not only personal fulfillment but also positive effects on your business. There are a few ways blogging can lead to future success.

For one, translating your business onto a new platform leads to more exposure and awareness. Like any good marketing or general communication, making sure your message is seen and heard by the maximum number of people (this time via blog) tunes more people to hear what you will also have to say in the future. A consistent and well thought out blog can establish a solid reader base that has a sense of trust in what you are trying to do with your business.

This being said, a blog isn’t necessarily merely a form of marketing; it actually has its own unique value. Where marketing is typically focused solely on servicing a product or company, a blog can interact more with human needs or particular reader interests. While information on your business can certainly be included, an effort to pursue these sorts of interests can go a long way in creating a successful blog. A blog in this way is not a reiteration of your business but rather another side of your business, in some ways functioning as its own entity.

All this said, a blog should be initially inspired by your interests and how they (at least tangentially) relate to your business. Channeling this inspiration can not only make it easier to write, but also transmute a sense of passion that will help keep readers engaged. Focusing on the blog itself instead of hyper-focusing on how it can directly help your business can allow it to exist on its own, and in turn lead even more well informed people to you and your business.

Kelly D. Scott
Chairman/CEO
The world’s leading business advisory and executive coaching organization