The Importance of Showing Gratitude

“As we express our gratitude, we must never forget that the highest appreciation is not to utter words, but to live by them.”

– John F Kennedy

As we enter the holiday season the thought of thankfulness and gratitude lingers in many people’s mind. And even during the rest of the year, most people are aware of the importance and positive impact gratitude can have on the individual. But aside from Thanksgiving, most people don’t sit around a table and remind each other what they are thankful for. Knowing how and how often to express gratitude goes a long way in both business and life.

Customer feedback has been proven to increase learning, motivation, and performance, among other things. But a large part about feedback is expressing genuine gratitude to both your customers and employees. This does not necessarily mean thanking them after they do a service for you, though that is important as well. Expressing gratitude for other things besides end result is essential in establishing real trust and appreciation. A lot more goes into feedback and other services, so it is imperative to show you are aware of the entire labor process.

Merely making an attempt at gratitude is important, but there are a few different things you can do to ensure your gratitude comes across as sincere as possible. Sometimes keeping it simple can be your best option, so simply giving a concise compliment, especially if it’s at an unexpected time, can go a long way. Other times, actions are better than words. Consider including your customers or employees in your future plans or ask how you can help them in the future. Doing this not only shows your understanding of their value but also allows them to feel more connected and included.

The bottom line is that in order to show sufficient gratitude, communication is key. Your gratitude does not mean as much if you keep it to yourself. Even if it might feel awkward, it’s necessary to let the other person know of your graciousness for their output, whether that be through actions or words. Being on the same page with those around you only ensures better success and a positive working relationship in the future.

Kelly D. Scott
Chairman/CEO
The world’s leading business advisory and executive coaching organization