Virtual Reality in Business

“At its very core, virtual reality is about being freed from the limitations of actual reality.”

– John Carmack, CTO of Oculus VR

Often times, innovation comes from places we least expect, and even when innovations sparks from predictable areas, the application of such innovations can go beyond our initial expectations. Virtual Reality (more commonly referred to as VR) has been around for decades, being developed in military, entertainment, and scientific fields, among others. More recently however, VR has begun to insert itself more in the mainstream with companies like Google and Facebook investing tens of millions of dollars in the new tech. Most of the public currently considers VR most prominent in the entertainment field with millions of units being used for video gaming and similar tech. But with the increasing popularity and technical capabilities of VR, non-entertainment businesses have begun to utilize the tech.

With immersion being a key factor in virtual reality, business minded innovators seek to employ this heightened immersion in ways that transcend typical forms of communication. Some see VR as a useful tool for marketing, providing the customer or coworker with a 360-degree view of an environment. Understanding this, businesses that deal in property, architecture, and similar fields have begun utilizing VR to display and market physical spaces in a more immersive and interactive ways. Most, including businesses unrelated to these fields, see marketing with VR as a way to eliminate outside distractions and keep the customer more actively engaged.

Others see VR as a potential upgrade to training and recruitment. Along the same lines of the marketing uses of VR, these innovators believe employee training in such fashion increases engagement and overall effectiveness. As opposed to PowerPoint or video conferencing, VR as a training tool would potentially allow the trainee a more interactive “feel” for the material they are trying to learn, as well as decrease distractions. Training in this fashion would be a more hands-on experience and better prepare future employees for the reality of their future work.

At its current state, the potential of VR for businesses seems endless. There may be a day soon, if not already, where certain businesses operate exclusively through VR, providing customers with a virtual storefront that can be entered remotely, among other things. Though the current high prices and competing technology may limit this as a permanent place in the mainstream, there is no telling what innovations in immersion may come next in the field of business and virtual reality.

Kelly D. Scott
Chairman/CEO
The world’s leading business advisory and executive coaching organization

The Importance of Showing Gratitude

“As we express our gratitude, we must never forget that the highest appreciation is not to utter words, but to live by them.”

– John F Kennedy

As we enter the holiday season the thought of thankfulness and gratitude lingers in many people’s mind. And even during the rest of the year, most people are aware of the importance and positive impact gratitude can have on the individual. But aside from Thanksgiving, most people don’t sit around a table and remind each other what they are thankful for. Knowing how and how often to express gratitude goes a long way in both business and life.

Customer feedback has been proven to increase learning, motivation, and performance, among other things. But a large part about feedback is expressing genuine gratitude to both your customers and employees. This does not necessarily mean thanking them after they do a service for you, though that is important as well. Expressing gratitude for other things besides end result is essential in establishing real trust and appreciation. A lot more goes into feedback and other services, so it is imperative to show you are aware of the entire labor process.

Merely making an attempt at gratitude is important, but there are a few different things you can do to ensure your gratitude comes across as sincere as possible. Sometimes keeping it simple can be your best option, so simply giving a concise compliment, especially if it’s at an unexpected time, can go a long way. Other times, actions are better than words. Consider including your customers or employees in your future plans or ask how you can help them in the future. Doing this not only shows your understanding of their value but also allows them to feel more connected and included.

The bottom line is that in order to show sufficient gratitude, communication is key. Your gratitude does not mean as much if you keep it to yourself. Even if it might feel awkward, it’s necessary to let the other person know of your graciousness for their output, whether that be through actions or words. Being on the same page with those around you only ensures better success and a positive working relationship in the future.

Kelly D. Scott
Chairman/CEO
The world’s leading business advisory and executive coaching organization