“I’m a great believer that any tool that enhances communication has profound effects in terms of how people can learn from each other, and how they can achieve the kind of freedoms that they’re interested in.”
It is clear that the birth of the internet and modern technology revolutionized the market and how businesses operate. However, we tend to focus on certain “flashy” technologies that improve distribution and certain efficiencies. However, modern technology has infiltrated almost every aspect of business including areas fundamental to success, chiefly among them, communication.
The speed and ease of access of the internet has made the distribution of information endlessly more efficient. This sort of efficiency is always evolving. It may not be enough anymore to just rely on e-mail; more and more companies are beginning to use a variety of applications to improve communication both internally and externally. Applications like Slack and Facebook Workplace provide business focused instant messaging for employees to communicate internally with more immediacy. Social Media apps such as Twitter and Facebook are being embraced more and more by businesses who have strayed away from the typical press release and have begun communicating externally primarily on these platforms.
Another measure companies are taking is to focus on mobile technology. All of the previously mentioned applications have mobile apps compatible with nearly every smart device. And with the widespread usage of smartphones, many companies don’t even have to worry about providing employees with sufficient communication devices. This allows businesses to be more spread out and not depend on a central location where everyone is available to meet at an inflexible time.
Improvements in technology have also played a large part in helping businesses better communicate with their clientele. Invaluable feedback tools, such as product/service reviews and online surveys, have made businesses to be more aware of the effects and reception of their output. Knowing this information allows for more focused future innovation and greater awareness of the market at large, creating less of a disconnect between the two parties.
Communication is key when it comes to operating an efficient and impactful business. Those who realize this are better prepared to understand and ultimately reach their goals. Technology and general innovation shouldn’t be something to fear or disregard. Embracing the innovations of the modern age allows companies, at the very least, access to the same tools as their competitors. How they use those tools will define future successes.
Kelly D. Scott
The world’s leading business advisory and executive coaching organization