“I believe that if you show people the problems and you show them the solutions they will be moved to act.”
– Bill Gates
As we move further into the digital age, technology companies are increasingly dominating the market. The likes of Apple, Amazon, Facebook, and Microsoft have cemented themselves at the top of the market, being valued at $500 billion each. Clearly, for most other businesses there is a huge separation between the practices and philosophies of these massive tech. However, the success of these tech companies should not be completely overlooked, and even if their methods do not translate directly, much can be learned about staying relevant in the modern market.
It’s widely known of the youthful and modern offices of companies like Facebook and Google. With ping pong tables, the break room and bean bag chairs in the lobby, these companies try to evoke a sense of comfort and fun into the everyday work experience. This doesn’t necessarily mean you need you convert your workplace into something as zany and playful as Google, but rather simply understand the importance of having a pleasant and welcoming office culture and environment. Making your business a place where you and your employees want to work can do wonders for morale and long-term productivity.
Something all these companies have in common is a major focus in innovation. They not only have dedicated teams and resources for innovation but also make innovation one of the core values for your company. So even if you don’t have the personnel necessary, integrating innovative efforts into your everyday work life can be a major factor in your success.
Finally, each one of these industry leaders all share a willingness to be creative and try something new. Whether it be in advertising, production, hiring, or anything else, if you see a potential improvement or a new means of productivity, do not be afraid to pursue it to its fullest potential. A forward-thinking and creative mentality is a key characteristic of all successful companies, and it may be the key to help you take the next step.
Kelly D. Scott
The world’s leading business advisory and executive coaching organization