“To change ourselves effectively, we first had to change our perceptions.”
– Stephen R Covey
For many businesses, especially longer running companies, it can be easy to stick to simply “what works,” and refuse to be forward thinking and open for change. But this sort of stagnation can be detrimental to you and your business, especially when unexpected downswings and setbacks threaten. When the day comes where your tried and true strategy seems obsolete or just plain not working, it is important to be able to shift perspective and realize the problems of past performance.
Realizing a new perspective on your business doesn’t always have to mean hiring new personnel or totally abandoning your core components. For many businesses a fresh set of viewpoints can come from within, it’s only a matter of unlocking that potential. Something as simply as a company retreat or an innovation focused meeting may hugely help break the stagnation of normal day-to-day work life and finding a new outlook within your market.
Your customers and clientele are your business, so in times of trouble, and even in times of success, it is imperative to be aware of their desires and misgivings. It can be easy during profitable times to disregard the negative responses to your business, but, even if you don’t feel it is necessary to take action, it is important to at least take into account a wide range of responses to your business. The seemingly “outlier” customers may eventually be the key in understanding the change necessary to keep up with the competitive world.
As a businessperson it is universally important to always be on your toes. Understand and utilize on your company values, but do not solely rely on the same business norms, especially if they seem outdated and in need of innovation. A simple perspective shift for you or your company may be the difference between success and failure.
Kelly D. Scott
The world’s leading business advisory and executive coaching organization