Finding Great Employees is Easier Than You Think

“You can dream, create, design and build the most wonderful place in the world…but it requires people to make the dream a reality.”

– Walt Disney

For many companies, hiring can be a difficult process. Finding people who are qualified is one thing but finding someone who is a perfect fit for your business is another. And in the modern world of the internet, the many avenues and platforms accessible to you can certainly be overwhelming. However, using these tools, while recognizing what makes a great future employee, can set you on the path for a good hire.

Before you refine your approach on hiring, you must understand what makes a good employee for your business. A good place to start is looking inward. Realizing your company’s culture, will help you better envision the type of employee you want to add into the mix. Some base level characteristics that are great for any environment are passion, capability, and commitment. Ask yourself: do you see them genuinely involved with their work, and do they seem competent as well as committed? Finding people who fulfill these traits can ensure dependable and long-lasting hires. It should be noted, though, that it is important to keep an open mind throughout the process and not immediately disregard someone if you recognize potential.

Once you have an idea of the sort of person you want to work with you, it’s time to focus on the actual hiring. Hiring is an all-consuming task that requires diligence. It’s best to spread yourself to as many places as possible, so that all potential employees are made aware of the open position. Sites like LinkedIn, Monster, Indeed, and ZipRecruiter all provide expansive databases for potential employees, and more and more companies are using social media platforms such as Facebook and Twitter to list openings.

When posting the job, make sure you sell the position. Knowing how to market your company to potential employees can go a long way, and possibly garner interest from unexpected applicants. And even when the hiring process is over, it can be of great benefit to follow up and remain friendly with other applicants, for you might see a need for them in the future.

At the end of the day, creativity, even in the hiring process, can be of essential use. Exploring all sorts of avenues and applicants will best ensure the perfect fit for your company.

Kelly D. Scott
The world’s leading business advisory and executive coaching organization

There Is Only One of You, So How Do You Do Everything?

“Happiness is not a matter of intensity but of balance and order and rhythm and harmony.”

-Thomas Merton

It has been said that, in some way, the individual is more important than the company. Even with that known, it’s easy to forget about the importance of the individual from time to time, especially when your company is experiencing success. But these moments of success are perhaps the most important times in which to check yourself as an individual.

Often, times of success create long stretches of busy-ness. It’s at these moments that it can be difficult to have solid time management and work-life balance. You may not notice the importance of these things immediately in these positive moments, but during more stressful times they can become real problems if not utilized correctly.

Good time management, especially, is crucial in understanding potential productivity and realizing your inefficiencies. Part of time management isn’t just managing your time at the office but understanding the need for time away from work. It can seem tough at times to unplug and not be working 24/7, but in the long run, a good work-life balance is essential in preventing burnout and maintaining your productivity.

Even with all the right percussion, sometimes the individual can only do so much. Yet, frequently it is in our nature to put the burden of stress and overworking on ourselves rather than others. This is where good leadership skills come in. It takes a strong leader to be able to realize his troubles, and an even stronger one to be able to communicate that with his employees. Having a clear understanding of time management and a positive work life balance will greatly benefit yourself as an individual and your company as well.

Kelly D. Scott
The world’s leading business advisory and executive coaching organization

Understanding Your True Value

“There are no secrets to success. It is the result of preparation, hard work, and learning from failure.”

-Colin Powell

Knowing your worth as a company or business is essential in more ways than one. It is of course necessary in deciding the direction and future plans of your business. With accurate evaluation of your assets, personnel, and general resources, one can best determine its ability for potential growth. With this knowledge in mind, a company can best plan for both its present and future. In discovering this your worth on a larger scale, one might first try to determine your value as an individual. Understanding your own worth can greatly enhance your ability to operate in an efficient and fruitful manner.

It’s important first to realize what you have already contributed because at the end of the day, it is tough to argue with solid data and metrics that reflect your positive performance. Knowing this information will also help you understand what you may be able to contribute in the future. With numbers in hand, you may be able to see that you can perform more efficiently or provide greater output.

In evaluating yourself honestly, you may also realize your faults or deficiencies in certain areas. Honesty is important in these parts, because if problems are not addressed, they will continue to negatively affect you and your company as a whole in the future. Addressing your weaknesses should be a positive and communal experience and should ultimately result in a better overall mindset and sense of self-worth for all those involved. This sort of evaluation shouldn’t stop once problems are initially addressed however, for it is important to frequently evaluate your workflow and see how changing circumstances can benefit you rather than hinder you.

Communication is essential in understanding and defining worth, especially when going from individual worth to larger company-wide worth. When everyone has a clear understanding of their own value as part of the company and is able to communicate that with other employees, then your able to best define your businesses value as a whole.


Kelly D. Scott
The world’s leading business advisory and executive coaching organization

What is Leadership?

“The greatest leader is not necessarily the one who does the greatest things. He is the one that gets the people to do the greatest things.”

– Ronald Reagan

Leadership, by definition, requires qualities and actions that inspire and influence a group of people. The leader is not only the face of a company or an organization, but also one of the prime influences and sources of inspiration for all the employees and those he or she leads.

Often, there is a misconception that the leader needs to know more than those they lead. However, leading is more about equipping people with information and inspiring them to complete the task.

Much of being a leader is about getting things done. That may seem at odds with the previous statement, but in fact being an all-encompassing, typically yields the most rewards. Often, a leader will need to depend on those below him in order for the group as a whole to operate with the most impact. So as a leader, enabling your followers to be the best version of themselves, rather than just an extension of yourself, can prove the most effective. “Leadership is the art of getting someone else to do something you want done because he wants to do it,” says former President Dwight D. Eisenhower. This is why your appearance and example as a leader is so vital, because you have the ability to best inspire and advise those who follow you.

Small things like frequent and clear communication, charismatic high energy, and decisive actions can go a long way. Having a clear vision as a leader and communicating that vision, better ensures your group is working toward the same goal. And when everyone is on the same page and shares a mutual respect for the leadership, the group is in the best position to see positive results.

Kelly D. Scott
The world’s leading business advisory and executive coaching organization

Using Video Content for your Business

“It is not that we use technology, we live technology.”

-Godfrey Reggio

More and more, individuals and businesses are ‘pivoting’ to video, transitioning many text-based functions into concise audio-visual content. Sites like Facebook and Twitter have seen an uptick (especially from larger companies) in video posts, rather than traditional text-based post. In one way, this comes from the visual attractiveness of video content and the growing technological capabilities of these various social media platforms. But in another way, businesses have seen that users do not engage in text-based content near as much as video.

A lot of this is likely has due to the shrinking attention span of the average consumer. With the advent of mobile phones, social media, and digital messaging, many people have been conditioned to expect concise, immediate information and content on a regular basis. Users are begging to prefer shorter ‘Tweet-length’ summations of information rather than reading whole articles or press releases.

With the ease of access of modern technology and the growing dependencies on internet-based devices, businesses have found it necessary to grow along with the consumer. This doesn’t necessarily mean eliminating jobs that would lean in more traditional or print messaging, but rather utilizing the communicative skill set in a new way. In many ways, social media and digital streaming platforms have become as relevant as television or print media. So, it only makes sense to interact with the consumer in a way that best utilizes the platform, just as television once did with longer commercials or print media did with featured ad space.

A major point of business and marketing is being able to hold the customer’s attention. And with the immediacy of many people’s (especially young persons) viewing habits, short form video seems an increasingly relevant way to best engage with the consumer.

Kelly D. Scott
The world’s leading business advisory and executive coaching organization