“If you want to do something new, you have to stop doing something old.”
– Peter Drucker
The idea that cell phones and mobile devices are a significant part of our life is no longer just an idea, but a reality. Cell phones have become increasingly vital to almost every area of our lives. We can pay our bills, read and consume entertainment, and quickly access information, all with a device that fits in your pocket. Phones have also become one of our primary modes of communication, both socially and professionally. The instant nature of messaging on mobile devices has made it possible for people to communicate from locations away from the typical office. Though it lacks the value of face to face conversation, some people elect to simply answer numerous emails and messages rather than sit in meetings all day.
As of last year, over 95% of Americans were said to own a cellphone of some kind, with over 75% saying they own a smartphone. On top of this, a recent study states that Americans look at their phone on average every 12 minutes, or 80 times a day. With this sizeable percentage of daily attention, many companies have pivoted away from more traditional modes of marketing and communication, focusing less on print media, and more on digital avenues such as Facebook or Twitter. This is not just for advertising; more and more companies have resorted to the internet to release press statements or communicate with their clientele.
Many of these internet-based business functions have specific focuses just for smartphone users. And since more and more people are operating business via smartphone (whether it be answering e-mails, accessing company websites, or using smartphone applications and tools) smartphone tools are beginning to take priority over traditional websites and technology. Most businesses now have specially formatted websites for all makes of smartphones, and some have phone applications that allow smartphone users an even more convenient way to access to information.
Kelly D. Scott
The world’s leading business advisory and executive coaching organization