Spring Cleaning for your Brand

“The secret of getting ahead is getting started.”
~ Mark Twain

With spring time in full swing, most of us are thinking about sprucing up our personal lives but, what about our professional brand? Your company’s brand is a living part of your business, meaning it grows and develops over time. Take the time to dust off your company’s brand and get ready for a new year of success and opportunities.

No matter what industry your business or organization is part of, new trends in the industry are always important to watch and successfully update. Take a look at what your competitors are doing and where your audience stand as far as wants and needs to determine if your brand is hitting the right market targets. Missing out on the opportunity to expand on a new market or audience could mean lower year end profits for your company.

Your brand can also benefit from spring cleaning of all social media platforms. Update photos and information while preparing social media campaigns to launch during the spring and into the summer months. This demonstrates the active role you are taking to make your companies brand noticed and remembered by followers.

Spring cleaning can also include maximizing your brand efficiency. Update old software and applications, take part in your brand SEO reports from websites and social media interactions, and transform your business into a paperless environment. These easy tactics can help to make your day to day activities run more smoothly and efficiently in the busy business world.

Spring cleaning personally and professionally is important for all of us in the technology driven business world. Take a hold on your company’s brand by doing some spring cleaning; a fresh approach is helpful and creates a positive atmosphere around your brand.

Kelly D. Scott
Chairman/CEO
Vistage Florida
better leaders ● decisions ● results