Planning for Growth

“The growth and development of people is the highest calling of leadership.”
~ Harvey S. Firestone

For most leaders in the business world, accomplishing steady growth within all aspects of a business model is the main goal. As we experience growth, getting overwhelmed and losing track of goals is not uncommon, however, having a strong plan for growth over time is key to maintaining a strong company brand.

To assess the progress of growth within your business, always remember to monitor the methods that successfully allow you to reach your target goals. Whether it’s an increase in profits, expanding markets, or product distribution, it’s crucial to know how and why your business or organization is experiencing growth. Regardless of your type of business or organization, planning and reviewing growth is necessary on an ongoing basis.

Use social media tools to oversee financial information such as investors, buyers, and sales forecasts to measure your growth strategy and to keep it moving in the appropriate direction. Understanding budgets and allocating for priorities or even financial contingencies demonstrates a strong and responsible business leadership.

When planning for growth, make sure your goals and expected outcomes are realistic and achievable. Setting the bar too high leaves room for mistakes and letdowns while setting the bar too low can lead to wasting time and resources. Organize ahead of time to plan for all areas of growth. Solve any issues as they happen and keep your strategy strong.

When thinking about future growth within your business or organization, its important for business leaders to take the necessary preparation tactics to help the daily business functions run smoothly.

Kelly D. Scott
Chairman/CEO
Vistage Florida
better leaders ● decisions ● results

Spring Cleaning for your Brand

“The secret of getting ahead is getting started.”
~ Mark Twain

With spring time in full swing, most of us are thinking about sprucing up our personal lives but, what about our professional brand? Your company’s brand is a living part of your business, meaning it grows and develops over time. Take the time to dust off your company’s brand and get ready for a new year of success and opportunities.

No matter what industry your business or organization is part of, new trends in the industry are always important to watch and successfully update. Take a look at what your competitors are doing and where your audience stand as far as wants and needs to determine if your brand is hitting the right market targets. Missing out on the opportunity to expand on a new market or audience could mean lower year end profits for your company.

Your brand can also benefit from spring cleaning of all social media platforms. Update photos and information while preparing social media campaigns to launch during the spring and into the summer months. This demonstrates the active role you are taking to make your companies brand noticed and remembered by followers.

Spring cleaning can also include maximizing your brand efficiency. Update old software and applications, take part in your brand SEO reports from websites and social media interactions, and transform your business into a paperless environment. These easy tactics can help to make your day to day activities run more smoothly and efficiently in the busy business world.

Spring cleaning personally and professionally is important for all of us in the technology driven business world. Take a hold on your company’s brand by doing some spring cleaning; a fresh approach is helpful and creates a positive atmosphere around your brand.

Kelly D. Scott
Chairman/CEO
Vistage Florida
better leaders ● decisions ● results

Becoming Your Own Boss

“Each time we face our fears, we gain strength, courage, and confidence in the doing.”
– Theodore Roosevelt

In the business world, professionals often weigh the pros and cons of starting their own business and actualizing their dream of being their own boss. Calling the shots and less office stress sound like the simpler life that most entrepreneurs find appealing. Before taking the plunge, here are a few ideas to keep in mind.

Once the financial considerations, such as startup costs and personnel needs, are in place the practical day to day processes can be planned. Setting honest and realistic goals for you as a person is of primary importance when it comes to the success of your business or organization. Seek out peers, organizations, and others who have taken this step successfully and learn from their successes and failures. Visualize the final outcome and map out the process to achieve your goals. This will help guide you every day to stay on track of the major accomplishments you seek.

Understand the power of the internet. With new technologies and the growth of social media, you and your business must take advantage of the internet and the numerous software applications for entrepreneurs. Do your research and narrow down tools like HubSpot, DocuSign, Google Drive, and WordPress to bring your business to the next level.

As a business owner, it’s crucial to understand your personal and professional finances and how it plays a role in the type of business you’re creating. Set up a money management account so you can track and record your funding efforts. Does your business need startup funding, multiple investors, or even large capital funding to prosper? These are important questions to ask and understand when setting up your business plan.

Becoming your own boss is a great opportunity to find new personal strengths and growth opportunities for yourself and your business. Don’t forget to ask yourself all the simple questions that make a big difference when becoming your own boss.

Kelly D. Scott
Chairman/CEO
Vistage Florida
better leaders ● decisions ● results

Make Yourself Heard

“Genius is the ability to put into effect what is on your mind.”
– Scott Fitzgerald

In the business world, making yourself heard among coworkers is essential for creating and maintaining a happy and healthy career. While some of us find this skill simple, others struggle to accomplish such communication skills. Take the time to understand the importance of your personal value by making yourself heard in the workplace.

Depending on your personality style, asking intelligent questions is a great way to get started on making yourself heard. In a meeting or group gathering, asking questions shows you are engaged and interested in the organization and want to get ahead. Asking questions also provides you the opportunity to communicate with others outside of your department.

Believing in yourself and communicating positively is key to making yourself heard. When nerves kick in, it’s common for people to show unconscious speaking habits like fear, negativity, or doubt. Take a step back to refocus your thoughts and communicate confidently.

In every industry, professionals often struggle to get their voices heard over the massive amount of thoughts and opinions of others. Learn how you can improve the personal communication skills to help boost your career and make yourself heard.

Kelly D. Scott
Chairman/CEO
Vistage Florida
better leaders ● decisions ● results