Social Media Essentials

  “As we look ahead into the next century, leaders will be those who empower others.”— Bill Gates

Social Media is essential for any business to thrive in the current world of high-speed communication. Organizations of all different sizes in any type of industry must understand the importance of staying up-to-date with what’s trending and new in social media.

Here are a few suggestions for business leaders to stay current and get the most out of social media platforms:

  • For most of us who have busy calendars and can’t find the time to be always posting on social media, scheduling posts is now an easy solution. With the use of an online website called HootSuite, users can schedule posts across all social media account from one platform.

  • SlideShare by LinkedIn, included with the basic LinkedIn profile, is a hosting tool for a company to share files and information. PowerPoint, PDF files, and other documents are easily accessible to connect with others in the same industry.

  • The “Post by others” Facebook feature under the activity log in the page settings is a useful tool to allow certain posts (and comments) to be seen front and center on the page’s home section

All of our social media platforms that we use daily have certain features and helpful tools for businesses and organizations to get noticed among potential customers. Take the time to learn more about the tools found within your social media accounts to better promote your business and brand.

Kelly D. Scott
Chairman/CEO
Vistage Florida
better leaders ● decisions ● results

Talking Millennials

“Leaders must be close enough to relate to others, but far enough ahead to motivate them.”
— John C. Maxwell

The millennial generation currently makes up over 25 percent of today’s population. It’s important to understand how best to communicate effectively with this unique generation. Millennials have become the new face of professionals that are changing the business culture with new motivations, ideas, and potential. Embrace the millennial generation by learning more about their values to help drive your business to future success.

As one example, formal attire is no longer the norm in a more relaxed professional setting for this generation as the evolution of more technology and less face to face communication has become a more effective use of time. All types of digital technology including social media, instant messaging, and virtual meetings are becoming the faster and more effective strategy for many companies. Getting things done quickly and efficiently while staying highly connected to the world of new technology trends is the key to keeping up with and utilizing the mindset of the millennial generation.

Think in terms of social media overall, millennials strive to work and communicate with others while sharing ideas and taking part in mutual discussions. Most of this generation thrives on feedback that’s clear and direct to measure overall business performance. Their hyperactive lives, fully “scheduled” childhoods and powerful enthusiasm gives them the bold confidence to reach the top of any business or organization.

The older workplace structure of a 40 hour week is not the image of business millennials identify as their career vision. Finding a work-life balance has become the most important motivator for this generation. The office has become a new haven to improve strong relationships with coworkers that include company-wide teamwork activities and events.

Millennials appear to be a generation of positive young adults that seek a rewarding career filled with technology, friendships, communication, and commitment to success. Integrate the millennial generation into your business or organization to create a strong workforce of the future.

Kelly D. Scott
Chairman/CEO
Vistage Florida
better leaders ● decisions ● results

Quest for Success

“The only limit to our realization of tomorrow will be our doubts of today.”
 – Franklin D. Roosevelt

When we think of becoming a success in life, what we strive for is often very different from what we achieve. In our professional life, going above and beyond the goals that seem unattainable teaches us the possibilities we find for ourselves on the way up. We find new skills, opportunities, and areas of excellence that we may have never found within ourselves without goal setting.

As a leader in the business world, it’s important to understand the opportunities that come from reaching a goal that seems impossible. When trying new things on our road to success, even if they exceed our expertise, we learn more about ourselves and the challenges that we have the strength to face.

At times we may not attain the goals we seek, however, this does not mean we have struck out and it’s important to stay flexible and focus on the long term. As a business leader, when one goal reaches a dead end, it’s crucial to inspire yourself to create new goals to achieve. One common cause of individuals not achieving their goals is because they lose focus and motivation.

There’s no surprise that our toughest barrier may be our own mental limitations. We all have a tendency to view our path to success with critical judgment that may not be useful, but success is very different to different people. We should all think of our success as not a set guideline, but something you feel comfortable and proud of.

The quest for success is something we all would like to achieve on a daily basis. Understand what makes your goals, success, and experiences important to your well-being personally and professionally.

Kelly D. Scott
Chairman/CEO
Vistage Florida
better leaders ● decisions ● results