Social Media in 2018

“The science of today is the technology of tomorrow.”
~ Edward Teller

Deciding where to invest company money for the rest of 2018 can result in a long list of competitive options. In a world of tech and innovation, direct your focus to social media and its up-incoming trends. With new technology like the IPhone X and Virtual reality, it’s time for your business or organization to keep up with the trends.

The Millennial and Generation Z population holds, and will continue to hold, the most powerful buying power of today’s society. These individuals have turned to using Instagram as their primary social media application making Instagram the biggest hub for influencer marketing.

Traditional advertising strategies are taking a back seat compared to what the world of current social media marketing strategies can do to transform your business or organization. New media like short video content, photos, voice assistants, and live streaming are becoming the trends of the world that will only continue to capture the attention of new clients.

With new innovations and trends, the value of social media may increase your bottom line if the proper attention is paid to updating your marketing strategy often.

Kelly D. Scott
Vistage Florida
better leaders ● decisions ● results