Caring Branding

“Every great brand is like a great story.”
~ Kevin Plank

Your company brand is an image which represents what you have to offer to your customer. Uncovering the reasons people care about and choose your brand and business is the key to increasing revenues, profits and overall success. Competition in any marketplace, including globally popular brands, is fierce and constantly changing. It pays to research and develop the reasons why people decide to choose your brand over others.

Identifying your target audience and pinpointing what they need and when they need it should be your research focus. From that point, marketing and advertising then should take the lead. Searching for that fulfillment of the need in certain specific demographics like age and occupation can create a guide to where your product or service would be most effective. Finding the match between the customers’ needs and how your brand can be delivered offers the relationship you need to create the “care” in your brand.

It’s easier than ever for a business or organization to get lost in the sea of brand messages advertised each day. Going beyond the concept of mass advertising with targeted management such as building trust and strong customer relationship adds the loyalty factor all brands need and should strive for. To help achieve those customer relationships, share your opinions and values and also listen so people can feel connected to you and your brand on a personal level.

Always remember that brands that feel impersonal or generic will rarely get the needed attention from customers to bring them to the point of purchase. To get your target audience to care about your company, your brand needs to fulfill their needs and portray a sense of integrity out into the community.

A business’s brand has a lot to say about its’ product or service, employees and culture. Take the time to understand your target audience and how to become a brand they truly care about.

Kelly D. Scott
Chairman/CEO
Vistage Florida
better leaders ● decisions ● results

Committing to a New Year’s Resolution

“Always bear in mind that your own resolution to succeed is more important than any other.”
~ Abraham Lincoln

New Year’s resolutions often follow periods of indulgence and schedule changes. Making a commitment to a resolution for long-term change can be a difficult goal to achieve. Research has shown that less than 10% of people successfully stick to their resolutions past the month of January. For most of us, a new year means new adventures and opportunities to better ourselves.  So why can’t we seem to make our resolutions last?

New Year’s resolutions are just like any other goal; they take persistence, timing and planning to actually start showing results. Instead of believing there’s a set path to success, understand that a few simple tips are all you might need to help stick with resolutions come mid-January.

Sometimes we may get overly optimistic for the New Year and start making resolutions that are just unrealistic. Always weigh whether your resolutions are actually attainable for the type of person you truly are.

With dieting and weight loss at the top of most people’s resolution list, never be afraid of jumping back into achieving your resolutions just because you gave up at some point. Reaching success may require trial and error. Change is a process.

Combining similar resolutions is also another effective tip. When it comes to resolutions at the work place, combine goals like increasing profits while decreasing work stress into a category such as “overall professional health”. By keeping goals linked together, reaching success might seem easier to achieve.

Resolutions are not always easy to keep in focus. Take the time to plan and understand what it’s going to take to push through to success in the New Year.

Kelly D. Scott
Chairman/CEO
Vistage Florida
better leaders ● decisions ● results

All Things Google

“Technology and social media have brought power back to the people.”
~ Mark McKinnon

With Google as one of the largest corporations in the world, you might be surprised at the things you didn’t know Google could do for your business or organization. Among the many products Google offers, Google Maps, Chrome, Gmail, and Google Drive are some of the most popular for everyday use. The Google empire has expanded to offer far beyond just a search engine to help manage and grow your company.

Google Digital Garage is an application where users can take online training courses on digital business topic like display advertising, social media and content marketing. These flexible and personalized courses offer certifications as well as local coaching opportunities within your community from experts.

DoubleClick by Google is another feature for engaging audiences through advertising. This application provides insight on who’s using specific apps and how to help users design advertising campaigns through apps to drive improvements on marketing goals.

Google Surveys is part of several Google analytic solutions offered to users. Google Surveys uses 3 simple steps; ask questions, get answers and see results. It’s an easy way to understand how consumer feels about your brand while improving company-wide market research.

To stay updated on what’s happening around the world; Google Trends allows users to explore topics in the news. By clicking on a topic of interest, users can read the article and statistically see its interest among other users over time.

No matter what industry your business is in, having a company Google account can give all users the ability to use and benefit from what Google products can do for growth and success. Explore what Google applications might be right for you and your employees.

Kelly D. Scott
Chairman/CEO
Vistage Florida
better leaders ● decisions ● results