Exceeding Expectations

“There is no straighter road to success than exceeding expectations one day at a time.”
~Robin Crow

With the stress of the holidays, we can sometimes lose track of the goals we hope to achieve once the New Year arrives. New opportunities for success and growth both personally and professionally should be the focus for 2018.  Go the extra mile now to exceed expectations within the work place.

  • To start with a simple tip on exceeding expectations, understand that communication is key. Whether it’s through email or in person, communicating shows that you are professional dependable.
  • Asking questions is another great way to exceed expectations. Sometimes we think asking questions is intimidating and awkward but, it shows your interest in wanting to learn and understand more.
  • Take initiative and get creative. Finding new and exciting ways to improve the way business is done increases the value you have within the business or organization.
  • Take on different tasks. Even though most of us are busy this time of year, volunteering to take on a new task that involves a deadline is both helpful and demonstrates strong leadership qualities.
  • Teach yourself something new. Learning a new skill like a digital software application or updating your knowledge of trends that are popular in the industry is sure to exceed expectations within the office.

It’s never too late to start working up the ladder of success within your business or organization. Exceeding expectations can start with small steps and expand into bigger and better efforts that are seen in positive productivity levels.

Kelly D. Scott
Chairman/CEO
Vistage Florida
better leaders ● decisions ● results

Power in Peer Groups

“Great things in business are never done by one person. They’re done by a team of people.”
~ Steve Jobs

For many years now, peer groups have been a great resource for businesses in all industries to share ideas and improve growth and profits. Often, getting a group of people together to discuss business issues and ideas might be challenging due to various schedules and conflicts. Remember to always include these few simple tactics in your next peer session to help things move along in an effective manner.

~ Setting ground rules. Understand that Peer Groups are meant to be a place where ideas are flowing and beliefs are shared among members. Create ground rules so members understand that this group is a learning environment and not one of judgment or fear.

~ Finding the answers is a process and may take time. Hearing new ideas and considering changes to improve methods and processes within your business or organization are the main reasons for Peer Groups. Think of your Peer Group as a road you should take to find the answers or success.

~ A written agenda with questions will help engage your group. It’s important to include questions that require a thoughtful response. Get your team members thinking about an issue or obstacle with open-ended questions instead of “yes” or “no” responses.

What has been proven time and again in business models is that we all learn best when we listen more and speak less. Applying new ideas and innovations keeps peers involved and productive.

Kelly D. Scott
Chairman/CEO
Vistage Florida
better leaders ● decisions ● results

Holiday Marketing

“Marketing is a contest for people’s attention.”
~ Seth Godin

Preparing your business or organization for the holiday season is a great way to boost your online marketing presence while adding some festival flair. With the number of online shoppers increasing each year, it’s important to create a holiday marketing plan to carry success into the New Year.

  • Use your company social media accounts to share holiday related posts or tips to grab the attention of your audience. Share holiday videos or photos to get your readers excited about the season.
  • No matter the industry, offering a “holiday special” or promotional offer will make your company stand out among the competition.
  • Partnering with a nonprofit organization and sharing your company-wide volunteering or donations will show your consumers that you are dedicated to giving back and helping the local community.
  • Gather a creative team together to design a holiday card for past customers as well as potential future customers to send via email.
  • Plan out a 2018 calendar with potential marketing tactics that can be implemented once the holidays are over.

During this time of year, many businesses and organizations are trying to finish off the year with high overall success from the year before. A few simple holiday marketing ideas and techniques will help your company be seen by a larger audience while embracing all the cheer the holidays bring.

Kelly D. Scott
Chairman/CEO
Vistage Florida
better leaders ● decisions ● results

YouTube Your Business

“Science of today is the technology of tomorrow.”
~ Edward Teller

To create a successful online presence for your business or organization, Facebook, Twitter and Instagram usually come to mind. Remember to include YouTube as a fundamental approach to maximizing your social media marketing. The millennial generation is interested in short, concise videos that are tailored to their personalities and interests; YouTube is a great place to be seen.

With YouTube the second most searched webpage in the world, creating a personalized business page is important for standing out among your professional peers.  By simply changing your settings on your business page, adding your company logo, updating the color scheme and background creates a more unique and memorable page for the viewer

For videos to grab the attention of viewers, it’s crucial to make it as easy as possible for someone to find your business YouTube profile. Always include the YouTube link on the company website, Google account, and other social media platforms. Also, utilize keywords that relate to your industry with the YouTube “Tagline Tool” to ensure your videos reach the largest population of viewers.

Having a business YouTube page is also a great way for engaging team building opportunities within the office. Gather a different team together each quarter to collaborate and shoot a small YouTube clip emphasizing your businesses products and services.

YouTube is an easy and affordable way to create content and share your business or organization with a larger audience of potential customers.

Kelly D. Scott
Chairman/CEO
Vistage Florida
better leaders ● decisions ● results