“The single biggest problem in communication is the illusion that it has taken place.”
~ George Bernard Shaw, Playwright
Throughout the normal work day, we interact with a great deal of people, but how effective are our communication skills? It takes honest communication with customers to build good relationships that will help make your brand standout. Within a few seconds of hearing your phone voice, customers and clients can pick up on your level of truthfulness and warmth that’s either welcoming or off-putting. Train yourself and your employees to maintain a positive attitude and improve your communication with customers.
A key factor in demonstrating a passion for communication with customers is to put a face with the name. Most of us email customers regularly which can create a very effective method of communication, but is always impersonal. A simple and easy way to make customers feel more comfortable is to add your professional social media accounts in your email signature. In this way customers can access the links and see images of you and get a better feel of who they are communicating with.
With the internet and social media so popular, being recognizable to customers has never been more important. Of course, it’s increasingly important to be careful of what you post and utilize appropriate images in all cases.
We have all had bad customer service experiences, but taking the time and patience to put a name with a face and creating an interest level with your clients can make a very positive difference in your company.
Kelly D. Scott
better leaders ● decisions ● results