Smarter CEOs Plan


“Discipline is the bridge between goals and accomplishments.”
~Jim Rohn, American Businessman

In order to achieve the vision you see for your company, specific goals targeted for present and future growth are necessary to continue further success. Whether you’re planning to expand your company, increase revenues, or just make the workplace a more enjoyable place to be, setting goals should be the very first step for business owners.

Finding the time to work on business goals is not always easy but, remembering what makes your business successful and what you want the future to become can make all the difference.

Start with your long-term goal plans, which are meant to take several years to accomplish. These types of goals should reflect the essence of your business motto or mission statement and should focus on what makes your business unique in your industry. Example of long-term goals include; higher customer satisfaction ratings, giving back to the community by donation or volunteering and recruiting new employees who share your vision.

Once long-term goals have been set, create short-term goals or objectives to specifically target how you will accomplish your long-term goals. Short-term goals should be the pathway to long-term growth. Have a ready plan for what needs to be done by who and when.

Bring your future goals to present day attention by focusing on the creation of both long-term and short-term goals to enrich the quality of your brand.

Kelly D. Scott
Vistage Florida
better leaders ● decisions ● results