How to Sell Your First Impression


“To succeed in business it is necessary to make others see things as you see them.”
~ John H. Patterson, Businessman

Whether you’re looking for a new career path or determined to climb the corporate ladder in your business, marketing yourself to the right people in an effective way can make all the difference. During our day to day lives, we learn the skills to sell or promote a certain product or service to all kinds of customers but, do we know how to promote our self-image to build our careers?

The power of future potential is more important to most companies than your past track record. Having an impressive track record is something to show off and be proud of but, it’s what you could become that will make business professionals stand up and notice you. Focus on improving your personal sales pitch by including important topics like; your future goals as an individual as well as for the company, share your values and the ways you operate to show you have the potential to go above and beyond what is needed.

Knowing the brand is also another key factor in selling yourself. The strongest businesses know themselves, their values and purpose in their consumer’s life. Learn and promote the brand and industry to have a notable pitch that leaves the company wanting more of your ideas and thoughts.

In this day and age when anyone can look up a person’s name on social media sites, it’s important to show that you aren’t just a profile, you are a proactive business professional looking to prove yourself. Selling yourself should make you look passionate about your work and further your career. 

Kelly D. Scott
Vistage Florida
better leaders ● decisions ● results