The Inside Truth

“You can’t get to courage without walking through vulnerability.”
~ Brene Brown, American Author

As business leaders, being vulnerable is something we all tend to avoid but, to create a supportive, joyful, and inspiring workplace, vulnerability should be promoted and practiced. The underlying objective of vulnerability is to make valuable connections with others in your business and evolve as your business evolves as well as learning to let things go.

Why is vulnerability an important element of effective leadership? Even though displaying vulnerability is not something most people admit to, it demonstrates that you are open to new ideas, creative solutions, trustworthiness and strengthening the foundation of a relationship. The more we are vulnerable to each other, the more we build that relationship.

Not only is vulnerability a foundation for trust but, it may offer other advantages such as vision and originality as well. Once a person has established their vulnerability, it will open doors to allow this person to steer away from the social norms and offer up new or different ideas, otherwise not suggested. Knowledge that you are a trusted person by others increases productivity and commitment to new ideas in your place of business.

In business settings, vulnerability can build bridges among people humanizing us to see the inside truth.

*Content and ideas from a talk by Jay Rifenbary – Vistage Speaker

 

Kelly D. Scott
Chairman/CEO
Vistage Florida
better leaders ● decisions ● results

Content Marketing on Your Website is Crucial

“Great Content Inspires Action.”
~ Dane Brookes, Business Author

Dane Brookes, as an example, will often concisely offer advice that is inspirational in a simple way to lead to new ideas.

In the constantly evolving online marketing world, we have all heard the term Content Marketing. Content Marketing consists of not only advertising material, but information that provides significant value to your consumers. Effective content marketing builds trust and increases sales while providing a service.

One of the most essential factors to successful content marketing is setting specific business goals and monitoring your achievements to see whether you are meeting those goals. Page views, downloads, social media sharing of your content, and how regularly your leads turn to actual sales are a few strategies to implement in your content marketing plan.

The internet is crowded with low-grade information that can direct you to different sites with inconsistent or false information. When you are planning to devote your marketing budget on content marketing, promote your content with correct consumer language. Using consumer language includes using words and phrases that are simple and directed towards your audience, always include why your industry or service can be valuable to make your message stand out.

The most important part of maximizing your budget is to make sure you are reporting the best, most accurate information available so that you are providing information that your clients can use.

Kelly D. Scott
Chairman/CEO
Vistage Florida
better leaders ● decisions ● results