Recovering from a Social Media setback

“Technology is a useful servant but a dangerous master.”
~ Christian Lous Lange

With the immediate and very public features that are involved with social media, companies are becoming more aware of the possibility of errors. Social media implementation is essential for a business or organization to grow but can also be an easy outlet for errors and missteps to occur. Understand how to recover from a possible social media setback.

Sometimes it’s not always the initial social media post that is causing a negative frenzy but can be the reaction delivered in response. When a social media setback occurs, take a moment to let the hype slow down. Strategize an appropriate thoughtful response that shows careful professionalism in this type of situation.

It’s important to understand for your reputation to recover, you must accept the responsibility of the mistake. Acting like nothing happened without addressing the situation will only hurt your company’s reputation in the end.

In any crisis, it’s important to have a company wide crisis communication plan in place. Create a multi-step plan which lays out the foundation on how to respond to a social media setback that follows the company’s image and mission.

Not all social media mistakes can be solved quickly. With appropriate attention and care, most errors can be handled to minimize the damage and move on to a more positive future.

Kelly D. Scott
Chairman/CEO
Vistage Florida
better leaders ● decisions ● results

Summertime Slump

“Just because something doesn’t do what you planned it to do
doesn’t mean it’s useless.”
~ Thomas A. Edison

During the summer months, some businesses can face a summer time slump as an effect of a more relaxed attitude with time off from school and family vacations affecting everyone’s focus. Is your business losing profits and falling into a summertime slump? Investigate strategies that work against the summer time slump to ensure continuous success all year.

Along with more popular holidays during the year, don’t forget the summer season is a great time for your business to highlight the unique activities popular during the summer months. Create high appeal seasonal events to promote different products or services. Cookouts, fireworks, picnics at the beach and outdoor activities in general are great seasonal tools to incorporate into your marketing plan that everyone can look forward to.

Don’t forget to update your activity on social media during this time.  Summer is a great time for you to boost your social presence and reach new audiences. Use social media to post summer time images and blogs or engage customers with fun social media contests while using the opportunity to personalize your brand.

Summer is also a great time of year to introduce new products into the marketplace. Announcing a new product during the summer months gives your business an opportunity to try something new to a smaller audience and make adjustments for a bigger launch later.

Don’t let the hot summer months get in the way of new business ventures. Summer is a great season for your company to test new markets and improve impact for the upcoming busy fall season.

Kelly D. Scott
Chairman/CEO
Vistage Florida
better leaders ● decisions ● results

Understanding the Value of Social Media

“It has become appallingly obvious that our technology has exceeded our humanity.”
~Albert Einstein

We have learned over time that the use of social media can either make or break a business or organization. With many different social media platforms reaching thousands and even millions of people, it’s necessary to understand the different and most current methods to reach and connect with your audience to increase the exposure of your business. Many businesses, it appears, can’t quite seem to engage their audiences online for any ongoing period of time. Learn how to balance your output to get the most from social media.

Whether you want to post news updates or amusing video clips, understanding which platform to post content on is crucial for getting your brand recognized and remembered. Facebook is widely used for all types of content, with millions of users scrolling through and reading the news feed. Twitter has become more popular and is the best way to send a short concise message and is preferred and utilized more and more.

Focusing on attention getting content is always important when deciding what to post on social media. Your content should create interest to your audience and give information about your business, its history, success and future goals. Providing this information will draw your audience in, and help create your brand in a consistent fashion.

Social media may seem simple to understand but there are many creative nuances that can add value and make your business grow on all platforms. Understand your audience and your message to accomplish your social media goals.

Kelly D. Scott
Chairman/CEO
Vistage Florida
better leaders ● decisions ● results

Target Social Media

 

Understanding how to engage and attract certain groups of people on social media is a crucial part in any business or organization in this era.  Millennials and Generation Z are the first two generations to grow up with the internet as part of their daily lives and academics, giving them the ability to have access to products and services faster and more effectively than ever before. Learn how to target and harness the buying power of millennials and Generation Z with a few simple strategies.

First, know that becoming familiar and visible is one of the most important concepts when it comes to products and services. If your business is on Twitter, step up your hash tag terms to allow people to be connected to your social media. Even simple hash tags like #motivation, #CEO, and #peergroups will have your company stand out among others. In addition, if you are sharing a post on Facebook, make sure you are sharing it on Twitter, Instagram and LinkedIn as examples.

Social media is a big platform for Millennials and Generations Z in viewing new pop culture trends such as memes, they appreciate and want ads to be witty and quick. Engaging them requires honest brands that showcase not only what they see as important but will attract their peers as well. Posts should be honest but not planned, show them who you are with behind the scenes information.

The younger generations have seen the world change in multiple ways, social change and lending a helping hand is becoming a more popular trend. Allow your company to showcase all the different ways it has made an impact or a change in society. Whether it’s the way you are helping global climate change or hosting a companywide volunteering day, the younger generations value doing right in the world.

Create a marketing plan to target younger demographics on your social media sites, allowing these young generations to see and remember your brand and the ways it can impact their lives in a positive and helpful way.

Kelly D. Scott
Chairman/CEO
Vistage Florida
better leaders ● decisions ● results

Your Mobile Device as a Decision Maker

telecommobilethinkstock

“It has become appallingly obvious that our technology has exceeded our humanity.”

~ Albert Einstein

Quality content is by no means anything new to the business world, but the methods in which it is being shared or viewed could be the breaking point for all businesses large and small. With mobile devices and wearable technology becoming the new means of communication, it’s not surprising that as consumers we take no more than one-twentieth of a second to decide if we want to continue to read all the data.

When thinking about the brand or service that you are trying to sell or promote, it would be helpful to know how consumers are viewing your company. Research in 2015 showed mobile sites have taken over original desktop views in over 10 different countries including the U.S.  Mobile friendly websites will be the norm and not the exception for any businesses or organizations wanting to reach customers and grow their revenues and bottom.

Mobile sites have not only become a valuable marketing tool but, a necessity for the future of a business. We have all become more dependent on mobile and wearable technology. With an interface generated for easy viewing of products and services, it’s no wonder the newest generations search all of their data on these devices.

Stay ahead with digital trends in your business or organization to optimize customer satisfaction and increase annual revenues.

Kelly D. Scott
Chairman/CEO
Vistage Florida
better leaders ● decisions ● results

Reaching a New Generation of Buyers

Reaching a New Generation of Buyers - New Image

With every new generation comes new technologies and before long, new technologies become the new normal. If companies and organizations want to stay ahead of their competition, it’s important to adapt to the newest generation of buyers and expand their marketing tactics to become easy, simple, and fast.

The IPhone generation now in the work place, expect instant gratification and have it in the palm of their hands. They are spending less time at conferences and events and more time searching the internet. Content via email and over social media channels along with active website searches and larger quantities of information have become the new custom, replacing face to face contact.

What are we looking for on the internet? Most of us open Google and use the search box to look for information or for answers to questions like How To’s. It’s crucial to remember that if you’re not on the first page of a Google search, the research says you are wasting your revenue, good luck growing or creating new customers in your field of business. That research has shown the 99% of people don’t go past the first page on a Google search.

Another tip to reaching this new generation of buyers is to optimize your website and content to work with Google. Videos, articles, documents and photos must be able to download or view on a common platform for any customer to access at any time.

The new generations of buyers make it a practice to be up-to-date on the newest trends in the media and internet. As a company looking to grow, your focus should be on reaching this new generation of buyers now to benefit the future of your company.

*Content and ideas from a talk by Frank Furness – Vistage Speaker  

Kelly D. Scott
Chairman/CEO 
Vistage Florida
better leaders ● decisions ● results

Content Marketing on Your Website is Crucial

“Great Content Inspires Action.”
~ Dane Brookes, Business Author

Dane Brookes, as an example, will often concisely offer advice that is inspirational in a simple way to lead to new ideas.

In the constantly evolving online marketing world, we have all heard the term Content Marketing. Content Marketing consists of not only advertising material, but information that provides significant value to your consumers. Effective content marketing builds trust and increases sales while providing a service.

One of the most essential factors to successful content marketing is setting specific business goals and monitoring your achievements to see whether you are meeting those goals. Page views, downloads, social media sharing of your content, and how regularly your leads turn to actual sales are a few strategies to implement in your content marketing plan.

The internet is crowded with low-grade information that can direct you to different sites with inconsistent or false information. When you are planning to devote your marketing budget on content marketing, promote your content with correct consumer language. Using consumer language includes using words and phrases that are simple and directed towards your audience, always include why your industry or service can be valuable to make your message stand out.

The most important part of maximizing your budget is to make sure you are reporting the best, most accurate information available so that you are providing information that your clients can use.

Kelly D. Scott
Chairman/CEO
Vistage Florida
better leaders ● decisions ● results

Let’s Get Social

Many of us have one of those friends who feels the need to let the world know exactly what they are doing and when they are doing it through social media. I don’t believe I would be going out on limb to say that this kind of behavior is downright annoying. But, social media is much more than a meaningless database of worthless hash tags and status updates. It is actually an amazing tool to not only promote your business, but also collaborate and gain valuable knowledge from others. Social media’s presence has continued to skyrocket with platforms, such as Facebook, Twitter, Instagram, LinkedIn, and Youtube, being used by businesses and non-profits. Here are a few tips for successfully selling your business and gaining knowledge through social media:

  • Create quality work. Whatever you write is a direct reflection of yourself. So before you post anything, proofread, proofread, and then proofread again!
  • Create quality connections. Look to connect with centers of influence (COIs), who are well known and respected in your community. These people can connect you to other prospects and are a credit to your own reputation for others checking out your business.
  • Listen and develop relationships. Nurture the quality relationships that you have already developed and remember to respond to posts and comments. Just like a conversation, social media goes both ways. Decoding is just as valuable as encoding.

Don’t get left behind and take advantage of one of the best ways to promote your business, while gaining knowledge and ideas. Members at Vistage Florida have been using social media tools in their own lives and businesses as well. They know that it can never replace face-to-face interaction, but social media has given them yet another tool in their arsenal for success.

Don’t Fall Prey to Cyber-Attacks

“Information is the oxygen of the modern age. It seeps through the walls topped by barbed wire, it wafts across the electrified borders.”

 — Ronald Reagan

Every day it seems we hear about the too common corporate breaches that have impacted retail enterprises, banks and government offices. Whether a large company or a small local business, we are all at risk for hackers to steal sensitive information.

Small businesses are becoming a more popular target for hackers because of the lack of time, money and resources these businesses use to protect their online sites as compared to larger corporations. According to research about cyber-attacks, small businesses underestimate the possibility of getting hit with a data breach because they feel they have nothing worth stealing while hackers see the lack of internet protection as an easy way into these businesses and can find very creative ways to profit from the simplest of information. Mailing lists, bank accounts and other stored data can be big profit centers for hackers.

While large corporations may have higher budgets for security and more employees to develop plans for cyber-attacks, there’s still no excuse for smaller businesses to take similar measures. To help protect yourself and your business from cyber-attacks don’t assume your websites and online data is safe from hackers. Since technology is evolving, so is the ability and technology for hackers to wiggle into your secure data, it could be as easy as hacking a simple password. It can take time and effort but the time and effort to restore a hacked business can be impossible.

Cyber-attacks are increasingly common and happen to all kinds of businesses. Educate your employees and update your security and software regularly as a preventative measure to guard against a cyber-attack.

Working from Home

Imagine waking up every morning and starting your work day at your home office desk with your coffee without the stress of a traffic commute or the office politics that waste time and are a distraction to the business of the day. Sound nice? Depending on your personal preferences and goals, working from home may sound like a dream come true for some of us.

Over the past 10 years, with the accessibility that technology allows, employers have allowed and sometimes encouraged employees to work from home. While many professionals such as teachers, doctors and some government employees still may require onsite work, many trades offer home-based opportunities.

Considering both the advantages and disadvantages of working from home are crucial when deciding if this could be the right path for you and your future. While businesses generally prefer employees on site, home-based employees offer money saving opportunities for businesses. In many cases businesses may see improvements in the quality of the output of the workforce by allowing professionals the flexibility and privacy they require to perform their jobs to the best of their abilities.

Alternative work arrangements can benefit both the employers and the employees. According to most employee responses, working from home can reduce stress, help with professional priorities and increase job enjoyment and creativity. For the employer, the result is a stronger commitment to the company, reducing staff overturn.

While working from home might seem optimal, there are some disadvantages. People may miss the companionship an office atmosphere creates, sometimes have a hard time avoiding distractions, may struggle with the lack of self-discipline to start working on time, do not thrive without the pressure of a boss or become lonely and miss face-time with coworkers in the office, and even struggle with the possibility of over working… Yes, it possible to put in more hours each day when you are sitting at home.

Working from home like all professional decisions requires carefully weighing the pros and cons and coming out on the side of adding value while balancing our choices, personal lives and futures.