Reach Your Full Potential

“Leadership is unlocking people’s potential to become better.”
~ Bill Bradley

The focus on reaching your highest potential within the business world can sometimes be lost when we have excessive deadlines and obligations to meet. At some point, we have all had extraordinary success which we are proud of but, how do we measure and attain what we are capable of?

To reach your highest potential always remember to set goals that are just a little out of reach. Having realistic and typical goals limits you to only work up to that point and not achieve more. Don’t make the mistake of limiting your reach to goals that you know you can achieve. Focus on higher achievements to keep yourself interested and challenged.

Building upon your personal brand is another key skill to utilize when striving to reach your highest potential. When new responsibilities are assigned to you, work diligently and don’t resent these opportunities seeing them as extra work. Every time we attempt something new, we are strengthening our abilities and skills to further our success in our careers. These new skills may well add value to your skill set and open new doors for career opportunities down the road.

 With persistence comes success. No matter the unexpected setbacks that happen throughout life, keep pushing and stay persistent to reach your highest potential.

Just like any athlete that trains with persistence, understand that reaching your highest potential professionally means training yourself each day.

Kelly D. Scott
Chairman/CEO
Vistage Florida
better leaders ● decisions ● results

Trendy Business

“Figuring out what the next big trend is tells us what we should focus on.”
~ Mark Zuckerberg

No matter what type of business you’re in, creating a forward-thinking business brand is important when growing your company and to stand out. Trends in business can be promoted in many forms such as social media, merchandising and other forms of advertising and promotional tools. Keeping a focus on your target market, customers and even employees can help to maximize profits in your business or organization. Remember to keep your business trends up to date.

Trying to keep your business “trendy” means creating a brand that tells your story and what you want consumers to remember your business as and to focus on future marketing at the same time. Use social media to create daily updates on products and services to get the word out. Share similar posts and keep audiences following the brand you are trying to create.

Always look for constant improvements and innovations when creating your business brand. With millennials the top buying generation, their goals and wants should be your focus if your brand is targeting that market. It’s important to always be ready and open to change and innovation. From the selfie movement to fidget spinners, it’s important now more than ever to head the pack of popular trends.

Trends can be created and invented for any type of business or organization. Use social media to your advantage to get help your business become and remain cutting edge.

Kelly D. Scott
Chairman/CEO
Vistage Florida
better leaders ● decisions ● results

Patience in Business

“Patience is not simply the ability to wait, it’s how we behave while we’re waiting.”
~ Joyce Meyer

The conscious action of becoming patient is not something that comes easily to a lot of us, it takes time and persistence to learn this hard discipline. In the business world, the key to becoming successful takes patience when it comes to business relationships, communication and compromise. Take some time to learn the benefits of patience and self-control in business.

Building a solid business reputation and applying the art of patience go hand in hand. Patience gives us the ability to work towards our goals while developing and pushing towards the level of success we are striving for while maintaining a strong yet yielding balance. No matter how efficiently your business is operating, understand that patience along with persistence will always be the key to having the great reputation you want.

By increasing the amount of patience we have as individuals, we can create a very successful business or organization with goals and aspirations. For a business owner, patience can help build your company to be the best in the industry while creating a sense of excellence among customers. Learn how to practice patience and present a strong enduring calmness.

Kelly D. Scott
Chairman/CEO
Vistage Florida
better leaders ● decisions ● results

Becoming a Powerful and Enduring Brand

“A brand for a company is like a reputation for a person.
You earn reputation by trying to do hard things well.”
~ Jeff Bezos

Creating a lasting positive impression in the marketplace is crucial for continued success. At one point in time, we have all asked for a Kleenex instead of a tissue or a Q-tip instead of a cotton swab. Brand awareness focuses to create a valued image for your company or organization. Branding involves the use of slogans, images and logos and can be a tool to measure how well your products and services are positioned for success in the market.

Surprisingly, a lot of companies aren’t aware of the messages they are sending, the meaning they are suggesting or the impact they have within their own industry. Before trying to create an advertising strategy for your company, create a business plan for recognizing how and why your company performs the way it does and decide how to utilize your resources to create a path to your goal and vision. This will help the marketplace tie a product or service that you provide back to the company you represent.

When consumers think about a product or service they want to use or buy, the first thing that comes to mind is usually the one they have the habit of purchasing or have used in their lives.  It’s important to remember that delivering your brand to the public requires consistent positioning and exposure over a period of time. Develop your brand into something everyone can visualize and remember within seconds.

Social media is a great tool when working on brand awareness. It provides a way for you to share your marketing plan with hundreds even thousands of people. Your message can be shared across several different platforms to many different audiences with measurable results. Adjusting your strategy has never been easier than it is now. The data available is almost endless.

Creating a strong reputation is important for growing your business into something people can trust and rely upon consistently.

Kelly D. Scott
Chairman/CEO
Vistage Florida
better leaders ● decisions ● results

Making Change Easy

“You must be the change you wish to see in the world.”
~ Mahatma Gandhi

Resisting change is a natural reaction for many people. We often find trying to adapt to a new way of doing things uncomfortable or too much of a struggle. However, personal and professional changes can be some of the most important factors when trying to improve your life and world as well as improving your business or organization.

Understand that when you want to act or react differently you must think differently. Any major change requires us to train our brains to step out of our comfort zone to accept something new with trust.

While going through changes in life, surround yourself with the right people. This can make a difficult process easier and more fulfilling by having a support system in place. Identify people who have toxic personalities and avoid them particularly during any time of stress or change in your life. Spend your time with positive people who understand the differences you are attempting to achieve.

Make sure you are always looking at the positive benefits when change is needed to improve yourself. Focus on how this will benefit your life, your accomplishments and your overall well-being. This will help give you motivation to keep evolving.

Personal and professional change is not something that happens naturally for any of us. Allow yourself to think differently to accept the new changes you are experiencing throughout life

Kelly D. Scott
Chairman/CEO
Vistage Florida
better leaders ● decisions ● results

Consistency is Key

 

“We are what we repeatedly do. Excellence, then, is not an act, but a habit.”
~ Aristotle

Staying “consistent about consistency” is not an easy thing to practice when it comes to your personal life or career. Consistency is the single most important factor in growing your business while improving upon your own brand.  If you think about it, would your business or in fact your life be successful without consistency? Simple matters of consistency are taken for granted, eating and sleeping well, coming into work the same time each day, opening the business on time in an orderly fashion and presenting a consistently positive face to the world are all matters of positive organizational skills.

Consistency is necessary for your business to build a positive reputation. You cannot establish a good track record with clients and customers if you aren’t consistent in your product or services performance.  Typically, certain efforts fail because of a team not staying organized and on course to attain the overall goal.

Consistency is also a great habit to form as a leader of a business or organization. Don’t be surprised if your team loses interest in a business platform when you aren’t consistent in your message, agenda and goals as a leader.

In the work place, if new processes and programs are implemented to create a better functioning office environment, remember to always look at the lack of consistency as the culprit if failures are on the horizon.

Everyone should strive for consistency, whether it be in the office, running a business or a personal improvement plan like a workout routine. Develop consistency in everything you do to create a stronger self-image while building your business.

Kelly D. Scott
Chairman/CEO
Vistage Florida
better leaders ● decisions ● results
 

Train Your Brain


“Do not dwell in the past, do not dream of the future,
concentrate the mind on the present moment.”
~ Buddha

We have all experienced a time sitting in front of our computers waiting for our brain to organize our thoughts into forming a cohesive breakthrough idea. But what if there was a way to trigger these actions to activate creative moments more often? Brainstorming ideas are often effective in prompting our brains to reach the goal oriented network, allowing access to the insightful and creative functions of our brain. Learn a few daily activates to train your brain to give rise to more breakthrough thinking.

Oddly enough, the most useful way to create a lightbulb idea in your mind at work is to focus on something completely different, a quick meditation, a stand up and stretch exercise, reading a news article or learning about a new product or service often helps you refocus. This allows your brain to recharge with new and innovative information that will help trigger a refreshed mindset.

One of the most common and beneficial activities to help with brain function is exercise. Put on your walking shoes during your lunch break and get moving outside. Physical activity allows the blood to circulate and gives you a second burst of energy to your brain for the second half of the day.

You might think being at the office is the best time for breakthrough thinking but, physical activity before or after work can also be very compelling. Allowing yourself to be entertained by reading books, magazines or even playing video games can help build those brainstorming muscles.

Professional life should be enjoyable, including incorporating creative and thoughtful ideas. Take time to focus on training and building your brain to let in growth and understanding in other areas of interest.

Kelly D. Scott
Chairman/CEO
Vistage Florida
better leaders ● decisions ● results

Skills for Current and Future Success

“Experience is simply the name we give our mistakes.”
~ Oscar Wilde

When it comes to standing out from the crowd experience and knowledge of advanced skills can give you a jump start in the world of growing technology. We all want to get ahead and have the tools to make our professional lives more productive but don’t always take the time it takes to be proficient.  Be proactive and take the time to learn and practice new technical skills in the coming year to help keep you at the cutting edge of your team.

It seems we are made aware almost daily of a new tool or software update promising to help us get through our work day faster and easier. Advancements in online programming and editing are a high priority for large companies looking to promote products and services and the people who are proficient in operating these programs are of high value and importance.

As an example, Adobe Photoshop is a graphic design software that has been around for years and not utilized by many companies because of its difficulty. Having the patience to take the steps to learn this one program could make the difference in adding value to your resume and to your team.

Updating personal and professional skills can be an ongoing goal that can be a lifelong resolution for positive change.

Kelly D. Scott
Chairman/CEO
Vistage Florida
better leaders ● decisions ● results

Fishing for Top Talent

Fishing for Talent

“Talent is like electricity. We don’t understand electricity. We use it.”
~ Maya Angelou

We have all seen or heard about extravagant and over the top parties thrown by large corporations with food, drink and top tier entertainment. Often the aim of these gatherings is to retain top employees and to attract new talent. With the big business world filled with employee perks and incentives costing thousands of dollars per employee how do small businesses compete for some of the best talent out there?

Now more than ever employees are recognizing the importance of intrinsic value and personal rewards for their performance and efforts. Most of us in the end are motivated by a single purpose, appreciation. This simple act has been shown to keep employees and staff interested in staying with smaller companies.

Instead of the food chain approach of larger companies, smaller companies may offer a way for a new hire to feel personally welcomed and included quickly. Most small businesses bring to the table a way to feel embraced and equal without the risks of being lost in the crowd or feeling as though they are under the microscope of big management.  

Small businesses are also a great way to give your employees special attention that big companies can’t compete with. With large companies that employ hundreds or even thousands of people, getting company perks may be more difficult due to competition and access. Whether it’s a discount on a certain affiliated product or a great deal on a service, small businesses may have access to unique and appreciated incentives.  

The good news for small businesses is that you don’t need costly items and high end parties to attract talented staff, with great relationships, intrinsic rewards and the benefit of small company comfort, a small business can really stand out among the crowd. 

Kelly D. Scott
Chairman/CEO
Vistage Florida
better leaders ● decisions ● results

Multi-tasking or Single-tasking?

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“The scarcity of time is the reason we have to concentrate on one thing at a time.”
~ Matt Perman, Author

In the busy business world, it seems that everyone is multi-tasking to get as much done in one day as possible. But, does it really work? Over time, if you don’t give a specific task all your attention, the outcome often suffers. Research has shown that about 40% of productivity is reduced when we try to get multiple things done at one time. Of course, multitasking increases the margin for error dramatically. In a world where multitasking has become the norm, instead relearn to single-task to increase productivity while reducing daily stress.

One of the most important things to remember during our daily lives is to live in the moment. Most of us spend every minute looking at the next project we need to tackle. When we constantly look ahead and never focus on the tasks at hand we often forget to enjoy the journey and the little things that make life worth living.

We all have so many thoughts whirling around in our minds each day we sometimes overlook truly significant reflection. We often overload our senses and tend to stress over the accumulation of smaller, less important things and forget more important life goals. Simple changes such as practicing the old habit of writing things down can be very helpful. This simple exercise helps to reinforce a realistic view of your schedule and helps our memories focus on the immediate rather than the eventual.    

Once you have written things down, schedule time for each task and work to simply check each item off your list. Make sure you have fully completed one task before moving on to the next. This type of progress can be very fulfilling as opposed to having 5 tasks partially completed.

Overloading yourself is never a good idea. It can lead to forgetting more important tasks and cause stress related problems. In your busy life, learn to single-task to take control of your time. You will find there is always enough time to do it right the first time.

Kelly D. Scott
Chairman/CEO
Vistage Florida
better leaders ● decisions ● results