Holiday Marketing

“Marketing is a contest for people’s attention.”
~ Seth Godin

Preparing your business or organization for the holiday season is a great way to boost your online marketing presence while adding some festival flair. With the number of online shoppers increasing each year, it’s important to create a holiday marketing plan to carry success into the New Year.

  • Use your company social media accounts to share holiday related posts or tips to grab the attention of your audience. Share holiday videos or photos to get your readers excited about the season.
  • No matter the industry, offering a “holiday special” or promotional offer will make your company stand out among the competition.
  • Partnering with a nonprofit organization and sharing your company-wide volunteering or donations will show your consumers that you are dedicated to giving back and helping the local community.
  • Gather a creative team together to design a holiday card for past customers as well as potential future customers to send via email.
  • Plan out a 2018 calendar with potential marketing tactics that can be implemented once the holidays are over.

During this time of year, many businesses and organizations are trying to finish off the year with high overall success from the year before. A few simple holiday marketing ideas and techniques will help your company be seen by a larger audience while embracing all the cheer the holidays bring.

Kelly D. Scott
Chairman/CEO
Vistage Florida
better leaders ● decisions ● results

Bravery in Business

“The greatest test of courage on earth is to bear defeat without losing heart.”
~ Robert Green Ingersoll

Bravery comes in all shapes and sizes but, when it comes to your business or organization bravery is the element that creates success. As a business leader, bravery means standing up for what you believe in, always trying to do the right thing, and following your dreams and goals.

Not only does bravery require toughness and strength but, emotion and forgiveness are also key. Understand that bravery in business means we must learn to look past mistakes, show appreciation, and forgive ourselves and those whose errors we can learn from.

In business, when we want to appear professional and brave we may think that asking questions will show weakness. Asking questions helps to gain respect from coworkers while showing normal human qualities. Don’t be afraid to ask questions even if you feel you might be vulnerable.

While waiting for success to actually start showing up in your profits, patience is the key to incorporating bravery into business practices. Take success step by step and always remember to stay patient no matter the obstacles you come across.

Whether you come across rejection or multiple failures, bravery is the key to staying a strong and empathetic business leader while pursuing lifelong satisfaction and success.

Kelly D. Scott
Chairman/CEO
Vistage Florida
better leaders ● decisions ● results

Focusing on You

“Enjoy your own life without comparing it with that of another.”
~ Marquis De Condorcet, French Philosopher

Comparing yourself to someone else can cause an endless spiral of regret and jealously that destroys happiness and self-esteem. Be proud of your accomplishments personally and professionally and embrace the fact that you are unique and different from everyone around you.

When we compare ourselves to others, we are losing time each day by focusing on things that we could do better. Whether it’s comparing income levels, career success or worldly possessions instead enjoy and focus on your unique personal story.

Instead of comparing yourself to others, try to find inspiration in what others have done. Ask questions, set personal goals, and learn from what others have successfully accomplished without it negatively impacting your attitude or motivations.

With the impact of social media, a daily part of all our lives, it’s easy to fall into a trap of checking what others have accomplished and comparing it to our own successes and failures. Never allow social media to take over your time or mindset. Develop a habit of being appreciative and remind yourself of the roadblocks you have overcome and the unique memories you have made.

When you compare yourself to others personally or professionally, feelings of defeat and regret stand in the way of achieving more. Avoid comparing yourself to others and enjoy all the things you have worked hard for and successfully accomplished.

Kelly D. Scott
Chairman/CEO
Vistage Florida
better leaders ● decisions ● results

Live and Learn

“Change is the end result of all true learning.”
~ Leo Buscaglia, American Author

To increase the success of your business or organization it’s important to understand the need to learn something new every day. Keeping your mind active, just like you did while in school, helps to foster new and creative ideas that can take your business to the next level. Whether it’s simply reading a news article or taking an online course or continuing education, take advantage of learning on a daily basis.

Even though we sometimes find it difficult to make time in busy schedules, taking an hour each day to learn something new can drastically improve your personal and professional life. Take some time to focus on a few topics you are willing to invest your time in. It might be learning how to cook, speak another language, music production or graphic design.

With technology now a huge factor in all of our lives, make the time to research Apps, websites, and learning games that you can access easily on your smartphone. Learning doesn’t have to be complicated, time consuming or expensive.

Make learning a practice each day as an active part of your routine. Libraries are also a great way to start a new habit of daily learning if you prefer to stay away from technology. Pick up a book, attend a lecture or become part of a book club to open your mind to new ideas and a variety of people.

By learning something new each day you naturally educate yourself to become more in tune with the world and enrich yourself as well as your business with new ideas.

Kelly D. Scott
Chairman/CEO
Vistage Florida
better leaders ● decisions ● results

Mental Energy

“Energy and persistence conquer all things.”
~ Benjamin Franklin

When it comes to increasing productivity in your business or organization, it’s crucial to maintain mental focus. Throughout the day, we sometimes lose focus and get off-task because of a lack of motivation or just simply because of a distraction. Understand how to accomplish more while keeping up your mental energy in the office.

During our busy daily lives, we all have messages, reminders, and appointments to keep up with in our minds. Instead of trying to remember everything, declutter your mind to increase your mental energy. Allow yourself to make notes either on a device or in a journal to free up your mind to enable you to live more in the present and avoid the clutter of unnecessary worry.

Your mental energy levels can also increase when you are thinking positively. Thinking negatively can cause your personal momentum to slow down and decrease our mental energy levels. In any situation you come across, remember to always think positively and avoid negative views to build up your mental energy and stamina.

Keeping focused on your mental energy allows you to avoid making mistakes and create individualized attention to each task you need to conquer. Stay focused and master productivity to increase your mental energy and be healthier and happier.

Kelly D. Scott
Chairman/CEO
Vistage Florida
better leaders ● decisions ● results

Building Resilience

“Resilience is accepting your new reality, even if it’s ‘less good’ than the one you had before.”
~ Elizabeth Edwards

We have all experienced a time when a difficult situation has changed our lives. In the business world, resilience is an important personal strength to build on in order to bounce back from a negative life experience. Learn how to manage and build strong resilience to avoid letting a stressful situation get in the way of your view of your world.

When building your resilience, always remember that accepting change can help you move beyond a tough present situation to looking forward to a positive future. Establish a simple and attainable daily goal that you can accomplish by the end of the work day to help you move on.

Cultivating new relationships while keeping up with old connections will provide a strong support system to help keep your emotions positive. Surround yourself with a group of people within the office or your community that provide kind guidance when it comes to building up your resilience.

Mental resilience is just as important as physical resilience. Don’t forget to always keep a healthy lifestyle by resting your mind and body, eating right and exercising daily to keep stress levels low.

Life always comes with bumps in the road that can sometimes lead you off your track to success. Understand the importance of resilience in your personal life as well as work life to help you stay healthy and happy and continue on your journey.

Kelly D. Scott
Chairman/CEO
Vistage Florida
better leaders ● decisions ● results

Company Core Values

“Keep your values positive because your values become your destiny.”
~ Mahatma Gandhi

Having a carefully crafted company core value system is essential to the daily operations of a growing and successful business or organization. A company’s core values, mission statements, and future goals are all components that make up the culture and identity of a business. Without clear direction and core values, a company can lose motivation while failing to grow a business into a prosperous brand.

As a CEO or business leader, defining and articulating the basis of a core values system is an important factor in becoming a strong leader. When setting core values, always remember to incorporate your core values and fall back on them when you come across an obstacle on your route to success.

Designate the time and dedication to training your employees on your core values system and how it will be implemented each day. Having regular training seminars on the company core values will help employees get involved on a higher level to provide communication to individuals and imprint positive behaviors.

Incorporating your value message into your hiring practices will also be helpful when looking for new candidates to join your team. Always ask questions related to your core values to see how new hires will fit into your set work culture.

Always remember to focus on solid core values as much as possible to build your brand while keeping employees motivated and looking forward to future successes.

Kelly D. Scott
Chairman/CEO
Vistage Florida
better leaders ● decisions ● results

Habits that Destroy Happiness

“Success is getting what you want. Happiness is wanting what you get.”
~ Dale Carnegie

As a business owner, the success and growth of your business or organization often relies on your personal happiness. Sometimes we make choices that can become detrimental to our happiness and create a negative cycle that can take a toll on you and your business. Understand and correct a negative habit that can take over your ability to achieve balance and happiness in your work life.

In the business world, comparing your business to other businesses in an unrealistic way can be easy to do when you are trying to improve your brand. This can be self-defeating and create unnecessary stress. Always remember that we each have special talents that make us who we are: try to take in consideration your perceptions of yourself and others. Never allow yourself to lose happiness over something you can’t control or an unrealistic view of the competition.

We have all thought and feared something that happened in the past or something that is going to happen in the future. Live in the present instead of dwelling on the past, this can be a big factor in our level of happiness.

When it comes to working in an office environment, it’s important to understand the type of people you should surround yourself with. Toxic relationships can destroy a positive atmosphere and put you in a negative mindset. Make sure you are around people who you enjoy mutual respect with and care about you.

Happiness is important in overall success and fulfillment. Remember to be your own best advocate, learn from past missteps and surround yourself with diverse positive people.

Kelly D. Scott
Chairman/CEO
Vistage Florida
better leaders ● decisions ● results

“Ready” to Retire?

“Life can only be understood backwards; but it must be lived forwards.”
~ Soren Kierkegaard

Knowing when and how to end your career and transition into the next chapter of life in retirement may seem like a simple goal to accomplish. The confidence needed to go from a life of work to a new leisurely life of golf, sailing or other hobbies or spending your days with friends and family should take time and patient planning.  Are you financially, socially and emotionally ready to change your life? Retirement can be anything you are ready for.

The financial considerations are, of course, the most important factor for most people to consider. The typical, steady cash flow of traditional income changes to other forms of income and spending habits. Retirement is in some ways what your whole career has been planning for. Utilizing savings, investments and having a solid plan to help you live a comfortable life for hopefully at least the next 20 years should be the goal.

One major objective that should be considered is paying off debts. Do you have any loans, credit lines, mortgages or any other long term debt connected to your finances that would be best paid off or best left alone?  At the best case, attempt to utilize your retirement funds for life costs instead of worrying about making large payments during your retirement years.

Healthcare is, of course, a serious consideration in this changing world. Other plans should include investigating long term care facilities and nursing home care in your area. Have a plan and of course be proactive in taking care of your health now more than ever.

Retirement can be an exciting time for you and your family. It can open up many doors to a new life of exploring the world while enjoying much needed time rediscovering yourself with friends and family. Learn how to best evaluate your time, money and resources to live a long and healthy life.

Kelly D. Scott
Chairman/CEO
Vistage Florida
better leaders ● decisions ● results

Internship Programs

“Sometimes it’s the smallest decisions that can change your life forever.”
~ Keri Russell

Internship programs can be a very effective recruitment strategy for businesses of all sizes. Hiring interns can be an exciting experience for both the company and the intern and breathe new life into a stale atmosphere while aiding in a possible career path for a college student. Understand how to start an internship program in your office to grow your company or organization.

Introducing new ideas, skills and innovations are all possible when hiring interns. When planning for interns, make sure you review your needs as a business. Basic items like work space, time allotted to train and supervision should all be discussed to plan the best experience for all involved. This will help your team determine the best places to seek interns, the hours you will need and the background that will produce the best fit along with the proper office resources to support another employee.

Another factor to consider is the understanding that paid internships are, of course, more attractive to most students but unpaid internships are also possible. Creating an hourly rate that your business can justify while being reflective of what talents you are looking for and the help you are offering is the first step in deciding the compensation.

One big benefit of internship programs is that most young college students tend to be technology oriented which can be a benefit in your organization and can help you stay innovative and fresh in your approach no matter what market or industry your business operates. Job fairs at local universities and their career services are great places to start your search.

Taking this step in innovation in your business will help you grow and give back to the community.

Kelly D. Scott
Chairman/CEO
Vistage Florida
better leaders ● decisions ● results