Holiday Marketing

“Marketing is a contest for people’s attention.”
~ Seth Godin

Preparing your business or organization for the holiday season is a great way to boost your online marketing presence while adding some festival flair. With the number of online shoppers increasing each year, it’s important to create a holiday marketing plan to carry success into the New Year.

  • Use your company social media accounts to share holiday related posts or tips to grab the attention of your audience. Share holiday videos or photos to get your readers excited about the season.
  • No matter the industry, offering a “holiday special” or promotional offer will make your company stand out among the competition.
  • Partnering with a nonprofit organization and sharing your company-wide volunteering or donations will show your consumers that you are dedicated to giving back and helping the local community.
  • Gather a creative team together to design a holiday card for past customers as well as potential future customers to send via email.
  • Plan out a 2018 calendar with potential marketing tactics that can be implemented once the holidays are over.

During this time of year, many businesses and organizations are trying to finish off the year with high overall success from the year before. A few simple holiday marketing ideas and techniques will help your company be seen by a larger audience while embracing all the cheer the holidays bring.

Kelly D. Scott
Chairman/CEO
Vistage Florida
better leaders ● decisions ● results

YouTube Your Business

“Science of today is the technology of tomorrow.”
~ Edward Teller

To create a successful online presence for your business or organization, Facebook, Twitter and Instagram usually come to mind. Remember to include YouTube as a fundamental approach to maximizing your social media marketing. The millennial generation is interested in short, concise videos that are tailored to their personalities and interests; YouTube is a great place to be seen.

With YouTube the second most searched webpage in the world, creating a personalized business page is important for standing out among your professional peers.  By simply changing your settings on your business page, adding your company logo, updating the color scheme and background creates a more unique and memorable page for the viewer

For videos to grab the attention of viewers, it’s crucial to make it as easy as possible for someone to find your business YouTube profile. Always include the YouTube link on the company website, Google account, and other social media platforms. Also, utilize keywords that relate to your industry with the YouTube “Tagline Tool” to ensure your videos reach the largest population of viewers.

Having a business YouTube page is also a great way for engaging team building opportunities within the office. Gather a different team together each quarter to collaborate and shoot a small YouTube clip emphasizing your businesses products and services.

YouTube is an easy and affordable way to create content and share your business or organization with a larger audience of potential customers.

Kelly D. Scott
Chairman/CEO
Vistage Florida
better leaders ● decisions ● results

Know Your Value

“Knowledge is of no value unless you put it into practice.”
~ Anton Chekhov

With the season of giving and gratitude right around the corner, it’s important as a business leader to recognize and remember your values and goals both personally and professionally. Always remember your life choices and behaviors should be guided by strong core values. When times get tough and direction gets lost our values should remain strong. Establish and practice solid values that will impact your life and keep you on the path to success.

Without a sense of purpose and value in your personal and professional life, feelings of fulfillment and worth can get lost and may negatively affect your leadership skills. Build up your values by thinking about the inspirations in your life, why you wake up each morning, what you take pride in, what makes you happy and what are some future goals you want to achieve.

Once your values are set, prioritize your top values and combine similar ideas into one vision. With confidence and integrity, concentrate on three values that you are proud of having. While your list of values can be endless, it’s important to not overload your goals to a point where they feel too difficult to achieve.

Value-based choices are crucial for business leaders to ensure the best possible impact for future happiness and career development.

Kelly D. Scott
Chairman/CEO
Vistage Florida
better leaders ● decisions ● results

Criticism as a Tool for Growth

“The trouble with most of us is that we would rather be ruined by praise than saved by criticism.”
~Norman Vincent Peale

As a business owner, it’s necessary to understand how to handle professional and personal criticism in the work place. Genuine reflection can use criticism as a basis for improvement and remember having professional success doesn’t always include only positive feedback. There will always be critics, and the way you handle the information will convey a lot about your character and courage as a leader.

Be open to listen to what others might think when you’re trying something new and always consider the motivations of the source. Business owners rarely have a successful business plan handed to them. Only through strategic planning and trial and error can we learn to create success.

We all know that criticism can be uncomfortable and make us become defensive. Instead of firing back a response, listen to understand what someone else has to say without resentment. Always be willing to take in new information without focusing on the criticism itself. This marks leadership as a process.

The response to criticism is to usually take it too personally. Take a step back and respond to criticism at a time where you feel confident in your strategy and accept criticism as a way of learning about how the public perceives you. Never let a simple comment get in the way of your business and success.

Kelly D. Scott
Chairman/CEO
Vistage Florida
better leaders ● decisions ● results

Doing Well by Doing Good.

“We make a living by what we get, but we make a life by what we give.”
– Winston Churchill

Building a social bond with your community is an important factor for growing and maintaining a successful business. Customers want to see a business not only providing high quality goods and services but, also lending a hand to the community. As a business owner, take the initiative to create and put into action a social mission to help brand your company positively with the community.

Most businesses and organizations have mission and vision statements but, lack a social mission. Organize a strong social mission with your team by narrowing down a realistic game plan of goals that can be put into action within the next 6-8 months. It’s important to remember that you want your social goals to help the community but not cause serious interruptions of day to day functions for employees.

With the holiday season right around the corner, many charitable organizations are in need of volunteers or donations of different kinds. Whether it’s donating money, time, or food, make an effort to reach out to local community and offer assistance and keep your team involved.

Make your mark on the community by organizing a realistic social mission that can last year after year. A social mission encourages teamwork among coworkers while showing that your business values and supports the surrounding community and its people.

Kelly D. Scott
Chairman/CEO
Vistage Florida
better leaders ● decisions ● results

Bravery in Business

“The greatest test of courage on earth is to bear defeat without losing heart.”
~ Robert Green Ingersoll

Bravery comes in all shapes and sizes but, when it comes to your business or organization bravery is the element that creates success. As a business leader, bravery means standing up for what you believe in, always trying to do the right thing, and following your dreams and goals.

Not only does bravery require toughness and strength but, emotion and forgiveness are also key. Understand that bravery in business means we must learn to look past mistakes, show appreciation, and forgive ourselves and those whose errors we can learn from.

In business, when we want to appear professional and brave we may think that asking questions will show weakness. Asking questions helps to gain respect from coworkers while showing normal human qualities. Don’t be afraid to ask questions even if you feel you might be vulnerable.

While waiting for success to actually start showing up in your profits, patience is the key to incorporating bravery into business practices. Take success step by step and always remember to stay patient no matter the obstacles you come across.

Whether you come across rejection or multiple failures, bravery is the key to staying a strong and empathetic business leader while pursuing lifelong satisfaction and success.

Kelly D. Scott
Chairman/CEO
Vistage Florida
better leaders ● decisions ● results

Erase a Bad Habit

“The first step toward change is awareness. The second step is acceptance.”
~ Nathaniel Branden

Personal as well as professional bad habits are typically challenging to break and can cause you to lose focus and decrease productivity throughout the day. Bad habits create an endless cycle that in turn, may create a bad lifestyle. Focusing on changing bad habits to accomplish more each day while building up a positive attitude.

Common professional bad habits are arriving late to work and meetings, procrastinating and avoiding difficult or even repetitive tasks you are required to do. Oddly enough, the best way to erase a bad habit is to consciously recognize the grip it has on your life. Sometimes bad habits can be hard to identify until you take the time to pinpoint what is holding you back from success. Strength and consistency are then required.

To fill this void you might feel in your life, try replacing it with a mental or physical positive habit that makes you feel good and boosts overall happiness. At the office, these positive habits might include showing up a little earlier, making a new connection with a coworker or, volunteering to work on a new project. The possibilities of creating a new positive habit in the workplace are endless.

Avoid letting a bad habit take control of your personal and professional life. Erase bad habits and replace them with positive and rewarding habits to be the best version of yourself.

Kelly D. Scott
Chairman/CEO
Vistage Florida
better leaders ● decisions ● results

Focusing on You

“Enjoy your own life without comparing it with that of another.”
~ Marquis De Condorcet, French Philosopher

Comparing yourself to someone else can cause an endless spiral of regret and jealously that destroys happiness and self-esteem. Be proud of your accomplishments personally and professionally and embrace the fact that you are unique and different from everyone around you.

When we compare ourselves to others, we are losing time each day by focusing on things that we could do better. Whether it’s comparing income levels, career success or worldly possessions instead enjoy and focus on your unique personal story.

Instead of comparing yourself to others, try to find inspiration in what others have done. Ask questions, set personal goals, and learn from what others have successfully accomplished without it negatively impacting your attitude or motivations.

With the impact of social media, a daily part of all our lives, it’s easy to fall into a trap of checking what others have accomplished and comparing it to our own successes and failures. Never allow social media to take over your time or mindset. Develop a habit of being appreciative and remind yourself of the roadblocks you have overcome and the unique memories you have made.

When you compare yourself to others personally or professionally, feelings of defeat and regret stand in the way of achieving more. Avoid comparing yourself to others and enjoy all the things you have worked hard for and successfully accomplished.

Kelly D. Scott
Chairman/CEO
Vistage Florida
better leaders ● decisions ● results

Reach Your Full Potential

“Leadership is unlocking people’s potential to become better.”
~ Bill Bradley

The focus on reaching your highest potential within the business world can sometimes be lost when we have excessive deadlines and obligations to meet. At some point, we have all had extraordinary success which we are proud of but, how do we measure and attain what we are capable of?

To reach your highest potential always remember to set goals that are just a little out of reach. Having realistic and typical goals limits you to only work up to that point and not achieve more. Don’t make the mistake of limiting your reach to goals that you know you can achieve. Focus on higher achievements to keep yourself interested and challenged.

Building upon your personal brand is another key skill to utilize when striving to reach your highest potential. When new responsibilities are assigned to you, work diligently and don’t resent these opportunities seeing them as extra work. Every time we attempt something new, we are strengthening our abilities and skills to further our success in our careers. These new skills may well add value to your skill set and open new doors for career opportunities down the road.

 With persistence comes success. No matter the unexpected setbacks that happen throughout life, keep pushing and stay persistent to reach your highest potential.

Just like any athlete that trains with persistence, understand that reaching your highest potential professionally means training yourself each day.

Kelly D. Scott
Chairman/CEO
Vistage Florida
better leaders ● decisions ● results

Recovering from a Social Media setback

“Technology is a useful servant but a dangerous master.”
~ Christian Lous Lange

With the immediate and very public features that are involved with social media, companies are becoming more aware of the possibility of errors. Social media implementation is essential for a business or organization to grow but can also be an easy outlet for errors and missteps to occur. Understand how to recover from a possible social media setback.

Sometimes it’s not always the initial social media post that is causing a negative frenzy but can be the reaction delivered in response. When a social media setback occurs, take a moment to let the hype slow down. Strategize an appropriate thoughtful response that shows careful professionalism in this type of situation.

It’s important to understand for your reputation to recover, you must accept the responsibility of the mistake. Acting like nothing happened without addressing the situation will only hurt your company’s reputation in the end.

In any crisis, it’s important to have a company wide crisis communication plan in place. Create a multi-step plan which lays out the foundation on how to respond to a social media setback that follows the company’s image and mission.

Not all social media mistakes can be solved quickly. With appropriate attention and care, most errors can be handled to minimize the damage and move on to a more positive future.

Kelly D. Scott
Chairman/CEO
Vistage Florida
better leaders ● decisions ● results