Understanding the Value of Social Media

“It has become appallingly obvious that our technology has exceeded our humanity.”
~Albert Einstein

We have learned over time that the use of social media can either make or break a business or organization. With many different social media platforms reaching thousands and even millions of people, it’s necessary to understand the different and most current methods to reach and connect with your audience to increase the exposure of your business. Many businesses, it appears, can’t quite seem to engage their audiences online for any ongoing period of time. Learn how to balance your output to get the most from social media.

Whether you want to post news updates or amusing video clips, understanding which platform to post content on is crucial for getting your brand recognized and remembered. Facebook is widely used for all types of content, with millions of users scrolling through and reading the news feed. Twitter has become more popular and is the best way to send a short concise message and is preferred and utilized more and more.

Focusing on attention getting content is always important when deciding what to post on social media. Your content should create interest to your audience and give information about your business, its history, success and future goals. Providing this information will draw your audience in, and help create your brand in a consistent fashion.

Social media may seem simple to understand but there are many creative nuances that can add value and make your business grow on all platforms. Understand your audience and your message to accomplish your social media goals.

Kelly D. Scott
Chairman/CEO
Vistage Florida
better leaders ● decisions ● results

Making Change Easy

“You must be the change you wish to see in the world.”
~ Mahatma Gandhi

Resisting change is a natural reaction for many people. We often find trying to adapt to a new way of doing things uncomfortable or too much of a struggle. However, personal and professional changes can be some of the most important factors when trying to improve your life and world as well as improving your business or organization.

Understand that when you want to act or react differently you must think differently. Any major change requires us to train our brains to step out of our comfort zone to accept something new with trust.

While going through changes in life, surround yourself with the right people. This can make a difficult process easier and more fulfilling by having a support system in place. Identify people who have toxic personalities and avoid them particularly during any time of stress or change in your life. Spend your time with positive people who understand the differences you are attempting to achieve.

Make sure you are always looking at the positive benefits when change is needed to improve yourself. Focus on how this will benefit your life, your accomplishments and your overall well-being. This will help give you motivation to keep evolving.

Personal and professional change is not something that happens naturally for any of us. Allow yourself to think differently to accept the new changes you are experiencing throughout life

Kelly D. Scott
Chairman/CEO
Vistage Florida
better leaders ● decisions ● results

Making Meaningful Connections

“Nonsense and beauty have close connections.”
~ E.M. Forster

Making connections among fellow coworkers is important for creating a more exciting and enjoyable place to come to each day. Striking up a conversation with someone new can sometimes feel uncomfortable but, as with most things, practice makes perfect.

Whether you are interviewing a new employee or having a casual conversation, train yourself to ask and answer with authentic dialogue so you can get to know someone on a personal level.

Developing a meaningful, well thought out conversational style allows us to have in-depth conversations that are beneficial in many ways. No matter what kind of business or personal situation you are in, form questions that open people’s minds to creativity and honesty.

For example, asking more probing questions such as: What was your biggest fear as a child?  What are you most proud of? What is the failure that you learned the most from? can often open up a round of in-depth discussions.

Don’t fall into the trap of losing someone’s interest by asking weak or typical questions. Learn to ask interesting questions in any situation to make the most meaningful connections and to get the most interesting answers.

Kelly D. Scott
Chairman/CEO
Vistage Florida
better leaders ● decisions ● results

Target Social Media

 

Understanding how to engage and attract certain groups of people on social media is a crucial part in any business or organization in this era.  Millennials and Generation Z are the first two generations to grow up with the internet as part of their daily lives and academics, giving them the ability to have access to products and services faster and more effectively than ever before. Learn how to target and harness the buying power of millennials and Generation Z with a few simple strategies.

First, know that becoming familiar and visible is one of the most important concepts when it comes to products and services. If your business is on Twitter, step up your hash tag terms to allow people to be connected to your social media. Even simple hash tags like #motivation, #CEO, and #peergroups will have your company stand out among others. In addition, if you are sharing a post on Facebook, make sure you are sharing it on Twitter, Instagram and LinkedIn as examples.

Social media is a big platform for Millennials and Generations Z in viewing new pop culture trends such as memes, they appreciate and want ads to be witty and quick. Engaging them requires honest brands that showcase not only what they see as important but will attract their peers as well. Posts should be honest but not planned, show them who you are with behind the scenes information.

The younger generations have seen the world change in multiple ways, social change and lending a helping hand is becoming a more popular trend. Allow your company to showcase all the different ways it has made an impact or a change in society. Whether it’s the way you are helping global climate change or hosting a companywide volunteering day, the younger generations value doing right in the world.

Create a marketing plan to target younger demographics on your social media sites, allowing these young generations to see and remember your brand and the ways it can impact their lives in a positive and helpful way.

Kelly D. Scott
Chairman/CEO
Vistage Florida
better leaders ● decisions ● results

Consistency is Key

 

“We are what we repeatedly do. Excellence, then, is not an act, but a habit.”
~ Aristotle

Staying “consistent about consistency” is not an easy thing to practice when it comes to your personal life or career. Consistency is the single most important factor in growing your business while improving upon your own brand.  If you think about it, would your business or in fact your life be successful without consistency? Simple matters of consistency are taken for granted, eating and sleeping well, coming into work the same time each day, opening the business on time in an orderly fashion and presenting a consistently positive face to the world are all matters of positive organizational skills.

Consistency is necessary for your business to build a positive reputation. You cannot establish a good track record with clients and customers if you aren’t consistent in your product or services performance.  Typically, certain efforts fail because of a team not staying organized and on course to attain the overall goal.

Consistency is also a great habit to form as a leader of a business or organization. Don’t be surprised if your team loses interest in a business platform when you aren’t consistent in your message, agenda and goals as a leader.

In the work place, if new processes and programs are implemented to create a better functioning office environment, remember to always look at the lack of consistency as the culprit if failures are on the horizon.

Everyone should strive for consistency, whether it be in the office, running a business or a personal improvement plan like a workout routine. Develop consistency in everything you do to create a stronger self-image while building your business.

Kelly D. Scott
Chairman/CEO
Vistage Florida
better leaders ● decisions ● results
 

Receive with Respect

“Respect for ourselves guides our morals, respect for others guides our manners.”
~ Laurence Sterne

To continually build on business development and personal growth, effective feedback is usually necessary. When we hear negative feedback about a project or decision that we took great pains to complete effectively, the natural reaction is to take it personally and consider it negative criticism. While feedback can be painful to hear, it is often the pathway to corrective action that can be beneficial to moving forward.  It often takes great courage to receive criticism with respect and use it as a tool for betterment.

In many cases, our first instinct when responding to feedback is defensive. Train yourself to consider the true meaning of the comment and your reaction.  Feedback may help you improve yourself while refining skills and learning new methods and practices. Take a step back and truly understand the feedback so you can then analyze and plan your next step.

Personal growth often depends on face-to-face interactions with others even though this can be difficult. Instead of sitting back and allowing negative reviews to affect your progress, ask questions and clarify exactly what is expected and turn feedback into a constructive conversation. This will allow you and others critiquing you to feel more comfortable during this interaction.

Don’t let critical feedback set you back and make you feel hostile toward others. Know how to receive corrective action with respect in your professional setting.

Kelly D. Scott
Chairman/CEO
Vistage Florida
better leaders ● decisions ● results

Emotional Intelligent Business Leaders

 

“The difference between stupidity and genius is that genius has its limits.”
~ Albert Einstein

Intelligence is a quality easily claimed but, it’s important to also include emotional intelligence in your communication within the business world. Being a strong leader requires intelligence in all aspects of the business world and while having responsibility for hundreds of people, emotional intelligence is often forgotten. The capacity to be aware of and control ones’ emotions and to handle relationships with discipline, empathy and an open mind is often not natural and is a learned and practiced skill.

Take a few simple steps to become an emotionally intelligent business leader to improve productivity, alliances and performance in your organization.

Being self-aware of certain emotions and knowing the ways to handle those emotions will help grow your emotional intelligence. Instead of reacting to a situation in the heat of an argument, emotional intelligent leaders process their thoughts and take time to respond with respect and without negativity.

Emotional intelligent business leaders develop an empathetic side to their reactions to create a stronger workplace. Paying attention, listening and reacting in a positive way can be the simplest and greatest key to success.

To thrive in the workplace as a strong emotionally intelligent leader requires you to be self-aware of your emotions while learning to connect with others on a personal level. Evaluate your reactions and your consideration level and learn to become an emotionally intelligent business leader.

Kelly D. Scott
Chairman/CEO
Vistage Florida
better leaders ● decisions ● results<

Earn Respect in the Office

 

“One of the most sincere forms of respect is actually listening to what another has to say.”
~ Bryant H. McGill

Earning professional respect from both peers and employees is important for future success and overall personal fulfillment in your career field. Learn to stop the behaviors that might be holding you back from earning the respect you want and deserve in the office.

You might have already suspected that showing up late to the office or arriving late to a scheduled meeting is a big problem when you are trying to earn respect. Forcing a group of people to wait for you to arrive for a meeting will show that you don’t take your job seriously and more importantly, have no respect for their time. If you must be late, communicate with those you are meeting with. It’s easier than ever to take advantage of a call, text or tweet to inform your meeting partners of a necessary delay.

We have all attended a meeting with someone typing on their computer or using their cell phone. One of the most disrespectful behaviors you can exhibit is to focus on technology during a meeting instead of the speaker or the topic of the meeting. This behavior shows you have no interest in the meeting, the subject or the information being presented and sends a clear message of disrespect.

Of course, having loud conversations on the phone in your office or cubical is considered disrespectful to others around you. The office is a place that should be considered an environment with a professional atmosphere in order to make decisions, deadlines and think creatively without disruption.

Remember to reinforce your own positive habits when you’re trying to achieve a goal. Retraining yourself to avoid a few simple behaviors that might be causing you a loss of respect in the office will help build your career.

Kelly D. Scott
Chairman/CEO
Vistage Florida
better leaders ● decisions ● results

Train Your Brain


“Do not dwell in the past, do not dream of the future,
concentrate the mind on the present moment.”
~ Buddha

We have all experienced a time sitting in front of our computers waiting for our brain to organize our thoughts into forming a cohesive breakthrough idea. But what if there was a way to trigger these actions to activate creative moments more often? Brainstorming ideas are often effective in prompting our brains to reach the goal oriented network, allowing access to the insightful and creative functions of our brain. Learn a few daily activates to train your brain to give rise to more breakthrough thinking.

Oddly enough, the most useful way to create a lightbulb idea in your mind at work is to focus on something completely different, a quick meditation, a stand up and stretch exercise, reading a news article or learning about a new product or service often helps you refocus. This allows your brain to recharge with new and innovative information that will help trigger a refreshed mindset.

One of the most common and beneficial activities to help with brain function is exercise. Put on your walking shoes during your lunch break and get moving outside. Physical activity allows the blood to circulate and gives you a second burst of energy to your brain for the second half of the day.

You might think being at the office is the best time for breakthrough thinking but, physical activity before or after work can also be very compelling. Allowing yourself to be entertained by reading books, magazines or even playing video games can help build those brainstorming muscles.

Professional life should be enjoyable, including incorporating creative and thoughtful ideas. Take time to focus on training and building your brain to let in growth and understanding in other areas of interest.

Kelly D. Scott
Chairman/CEO
Vistage Florida
better leaders ● decisions ● results

Change is Hard

“Change is the law of life and those who look only to the past or present
are certain to miss the future.”
~John F. Kennedy

Whether you’re a small startup or a large corporation, it is essential to embrace change in order for a business leader to inspire growth and performance among employees and to increase productivity rates. Change can be the most rewarding development for your business, yet one of the hardest for most of us to grasp. Most people fear change because of concern of loss or discomfort with the unknown. Learn to overcome your unease to open your mind and better yourself and your business.

As a business leader, the best way to navigate change is by sharing your plans with employees, getting them involved in the process while listening to their ideas and concerns. Understand that some of your employees may be looking at the change “what’s in it for them?” Make sure you show the positive aspects that this change will have upon the group, change can also be perceived as excitement instead of worry if promoted that way. This will make people feel more comfortable and on board with the change.

Instead of jumping right into the pool of change, take small steps in creating a bridge between your current situation and the change you want to make. This will serve as a map for your employees to follow to help them transition to the new change, allowing everyone to take the correct and necessary steps to create that change in the most rewarding and effective way to keep balance.

Don’t settle for the way things are, overcome your own fear of change to help your company or organization grow in the world of business. Allow for open conversations and a clear road map to where you want this change to lead your company.

Kelly D. Scott
Chairman/CEO
Vistage Florida
better leaders ● decisions ● results