“We make a living by what we get, but we make a life by what we give.”
– Winston Churchill
Building a social bond with your community is an important factor for growing and maintaining a successful business. Customers want to see a business not only providing high quality goods and services but, also lending a hand to the community. As a business owner, take the initiative to create and put into action a social mission to help brand your company positively with the community.
Most businesses and organizations have mission and vision statements but, lack a social mission. Organize a strong social mission with your team by narrowing down a realistic game plan of goals that can be put into action within the next 6-8 months. It’s important to remember that you want your social goals to help the community but not cause serious interruptions of day to day functions for employees.
With the holiday season right around the corner, many charitable organizations are in need of volunteers or donations of different kinds. Whether it’s donating money, time, or food, make an effort to reach out to local community and offer assistance and keep your team involved.
Make your mark on the community by organizing a realistic social mission that can last year after year. A social mission encourages teamwork among coworkers while showing that your business values and supports the surrounding community and its people.
Kelly D. Scott
better leaders ● decisions ● results