Becoming a Powerful and Enduring Brand

“A brand for a company is like a reputation for a person.
You earn reputation by trying to do hard things well.”
~ Jeff Bezos

Creating a lasting positive impression in the marketplace is crucial for continued success. At one point in time, we have all asked for a Kleenex instead of a tissue or a Q-tip instead of a cotton swab. Brand awareness focuses to create a valued image for your company or organization. Branding involves the use of slogans, images and logos and can be a tool to measure how well your products and services are positioned for success in the market.

Surprisingly, a lot of companies aren’t aware of the messages they are sending, the meaning they are suggesting or the impact they have within their own industry. Before trying to create an advertising strategy for your company, create a business plan for recognizing how and why your company performs the way it does and decide how to utilize your resources to create a path to your goal and vision. This will help the marketplace tie a product or service that you provide back to the company you represent.

When consumers think about a product or service they want to use or buy, the first thing that comes to mind is usually the one they have the habit of purchasing or have used in their lives.  It’s important to remember that delivering your brand to the public requires consistent positioning and exposure over a period of time. Develop your brand into something everyone can visualize and remember within seconds.

Social media is a great tool when working on brand awareness. It provides a way for you to share your marketing plan with hundreds even thousands of people. Your message can be shared across several different platforms to many different audiences with measurable results. Adjusting your strategy has never been easier than it is now. The data available is almost endless.

Creating a strong reputation is important for growing your business into something people can trust and rely upon consistently.

Kelly D. Scott
Chairman/CEO
Vistage Florida
better leaders ● decisions ● results