With every new generation comes new technologies and before long, new technologies become the new normal. If companies and organizations want to stay ahead of their competition, it’s important to adapt to the newest generation of buyers and expand their marketing tactics to become easy, simple, and fast.
The IPhone generation now in the work place, expect instant gratification and have it in the palm of their hands. They are spending less time at conferences and events and more time searching the internet. Content via email and over social media channels along with active website searches and larger quantities of information have become the new custom, replacing face to face contact.
What are we looking for on the internet? Most of us open Google and use the search box to look for information or for answers to questions like How To’s. It’s crucial to remember that if you’re not on the first page of a Google search, the research says you are wasting your revenue, good luck growing or creating new customers in your field of business. That research has shown the 99% of people don’t go past the first page on a Google search.
Another tip to reaching this new generation of buyers is to optimize your website and content to work with Google. Videos, articles, documents and photos must be able to download or view on a common platform for any customer to access at any time.
The new generations of buyers make it a practice to be up-to-date on the newest trends in the media and internet. As a company looking to grow, your focus should be on reaching this new generation of buyers now to benefit the future of your company.
*Content and ideas from a talk by Frank Furness – Vistage Speaker
Kelly D. Scott
better leaders ● decisions ● results