Many of us have one of those friends who feels the need to let the world know exactly what they are doing and when they are doing it through social media. I don’t believe I would be going out on limb to say that this kind of behavior is downright annoying. But, social media is much more than a meaningless database of worthless hash tags and status updates. It is actually an amazing tool to not only promote your business, but also collaborate and gain valuable knowledge from others. Social media’s presence has continued to skyrocket with platforms, such as Facebook, Twitter, Instagram, LinkedIn, and Youtube, being used by businesses and non-profits. Here are a few tips for successfully selling your business and gaining knowledge through social media:
- Create quality work. Whatever you write is a direct reflection of yourself. So before you post anything, proofread, proofread, and then proofread again!
- Create quality connections. Look to connect with centers of influence (COIs), who are well known and respected in your community. These people can connect you to other prospects and are a credit to your own reputation for others checking out your business.
- Listen and develop relationships. Nurture the quality relationships that you have already developed and remember to respond to posts and comments. Just like a conversation, social media goes both ways. Decoding is just as valuable as encoding.
Don’t get left behind and take advantage of one of the best ways to promote your business, while gaining knowledge and ideas. Members at Vistage Florida have been using social media tools in their own lives and businesses as well. They know that it can never replace face-to-face interaction, but social media has given them yet another tool in their arsenal for success.